In David Meerman Scott’s book, “The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly” he compares the internet to a city. He notes that “Seeing the Web as a city also helps make sense of other aspects of online life. [...]

In this podcast, Sierra Winter talks about way to make your law firm ranking higher in the search engines, creatively.

In this podcast, Sierra Winter talks about the importance of law firm branding and how it encourages new cases. Everything from logos to custom website layouts are talked about in this week’s podcast.

Many lawyers and law firms fail to connect with their target audience. Connecting with your target client base is absolutely vital in converting your legal marketing dollars to new cases. But what exactly does connecting mean? When talking about legal marketing, connecting means being found and communicating with your target audience. Being Found When someone [...]

To get the most out of your legal marketing strategy for the upcoming year, you may need a new look. Not just a new web site but a new brand all together. Attorneys and law firms that utilize a branding effort will convert better across all advertising medias because a strong brand gives their target [...]