There is a standard formula for search engine optimization, which involves quality content published on your website and quality links linking to that content on your website. With such an easy recipe, why isn’t every law firm ranking on the first page of Google for their region and practice area? Aside from the logistical challenge [...]

This week, we are going over a few simple techniques that can help improve your law firm’s website conversion. A successful online law firm marketing strategy will get you more web traffic, but is a true success only when you get more phone calls and e-mails. 1) Obvious Contact Form – Once you have a [...]

A law firm’s website is a balancing act between the content that Google and some human visitors will want to read and simple graphic elements that encourage other visitors to contact the firm. Your website traffic can be split into two basic columns: those who are interested in reading and those who are interested in [...]

Google Places (formerly Google Local) has become a vital part of the search engine optimization process for attorneys. With its emphasis on regional searches, Google Places is a must for law firms. Last year, Google merged Google Places with its search engine rankings, making the search engine optimization of a website work together with the [...]

When your law firm places an ad in a newspaper, buys radio time, or plays a commercial on television, do you really know how the audience reacted? The network may tell you the primetime slot has 30,000 local viewers. Of those, how many mute commercials? How many of those “viewers” recorded the time slot to [...]

While many people have good ideas, the difference between success and failure often lies with the execution of those ideas. Law firm marketing is not different. Many attorneys come to us because their existing website is not found in search engines and/or not generating any traffic. This, of course, is a common problem that we [...]

The content of a law firm’s website is one of the elements that determines both search engine ranking and visitor conversion. When working on your content, you need to strike a balance between you and your firm’s successes and credentials and the solutions the visitor went to your website to find. As a rule of [...]

Except for the 250 largest law firms in the United States, most lawyers do not seek a nationwide presence on the search engines, but rather a prominent local presence. Such services as Google Places (formerly Google Local) have taken priority over search engine optimization. However, law firms that invested heavily in improving their Google Places [...]

Blogging and e-mail marketing are two modern marketing practices that have stood the test of time. Your law firm can utilize both simultaneously and save time in the process. Having an e-mail newsletter is a great way to attract future clients by building a database of people who are contacting you today then staying in [...]

Last October, we made Twitter and Facebook a standard part of our legal marketing plans. This was done because case studies throughout 2009 and 2010 displayed a great traffic benefit to utilizing these networks. Rather than managing these accounts as an upgrade (as was the case) we made them a standard practice in our search [...]