When your law firm places an ad in a newspaper, buys radio time, or plays a commercial on television, do you really know how the audience reacted? The network may tell you the primetime slot has 30,000 local viewers. Of those, how many mute commercials? How many of those “viewers” recorded the time slot to [...]
While many people have good ideas, the difference between success and failure often lies with the execution of those ideas. Law firm marketing is not different. Many attorneys come to us because their existing website is not found in search engines and/or not generating any traffic. This, of course, is a common problem that we [...]
The content of a law firm’s website is one of the elements that determines both search engine ranking and visitor conversion. When working on your content, you need to strike a balance between you and your firm’s successes and credentials and the solutions the visitor went to your website to find. As a rule of [...]
Except for the 250 largest law firms in the United States, most lawyers do not seek a nationwide presence on the search engines, but rather a prominent local presence. Such services as Google Places (formerly Google Local) have taken priority over search engine optimization. However, law firms that invested heavily in improving their Google Places [...]
Blogging and e-mail marketing are two modern marketing practices that have stood the test of time. Your law firm can utilize both simultaneously and save time in the process. Having an e-mail newsletter is a great way to attract future clients by building a database of people who are contacting you today then staying in [...]
Last October, we made Twitter and Facebook a standard part of our legal marketing plans. This was done because case studies throughout 2009 and 2010 displayed a great traffic benefit to utilizing these networks. Rather than managing these accounts as an upgrade (as was the case) we made them a standard practice in our search [...]
When law firm marketing clients ask us if there is anything they can do to assist with the search engine optimization of their website, the answer is always the same. Frequent Blogging Blogging is helps your law firm attract new cases in a number of ways. First, the blog keeps the website active. An active [...]
The balance between search engine optimization and design is probably one of the most challenging for an online marketing specialist. On one side, you have human viewers who often want you to get straight to the point and be directed towards the right location of your website to get what they want. On the other [...]
As we approach a new year, we look at some of the technological changes and advancements that have been made in 2010 and how they will affect your 2011 law firm marketing strategy. The most significant event that comes to mind is Facebook receiving more traffic than Google in the spring of 2010. This shows [...]
This time of year is all about lists. Shopping lists, guest lists, and frantic last minute to-do lists. With so many things to do today, we thought we’d keep this week’s Legal Marketing Weekly brief with a Legal Marketing List of things you need to have in place next year. 1) Search Engine Rankings – [...]
