Online law firm marketing consists of many elements from having a conversion-friendly design to getting traffic from social media and published content. But once you have a visitor on your website, do they know what to do? Websites need to serve two types of audiences: readers and people wanting to connect with a lawyer right [...]
We love marketing law firms, improving brands, and helping you communicate in a way that brings in new clients. But we are also competitive, so when a report is released showing one part of SEO | Law Firm’s marketing plan sending more traffic to lawyers than Lawyers.com, FindLaw’s directory, Yellow Pages and other legal directories, [...]
Lawyer directories can help drive leads to your firm and build valuable links to your website. However, if your website was built by the same company that is giving you a directory listing, you may not be getting the whole truth with your statistics. A couple of large companies that have popular lawyer directories merge [...]
Collectively, your logo, business cards, brochures, and website all make up your law firm’s face. Even if you market with pictures of yourself or other attorneys in your firm, your brand is still the face of the firm. When it comes to design, unless you have a creative background with the technical knowledge to go [...]
Law firms that are designing new websites or updating ones from the early 2000s need to design for visitor conversion as the highest priority. SEO | Law Firm’s marketing podcast discusses how easy to access information, a modern look, and a friendly content management system can make SEO strategies and a law firm more successful.
Last week, Google introduced a new change to their search engine results. By taking pages, images, and news that people in your Plus 1 network liked and items you liked, they modify the search results by placing websites liked by your friends higher. You may not have remembered signing up for a Plus 1 account [...]
SEO | Law Firm’s marketing podcast discusses how law firms should focus on the niche practice area that is highlighted on their home page for the best Google results. This is also important for planning the firm’s marketing campaigns and keyphrases.
Having a blog on your website is as mandatory as your phone number and contact information. Blogs allow you to offer your site’s visitors concise information related to your area of practice and it keeps your website growing with new pages of content. Before we go into writing blog entries, let’s first talk about what [...]
A new year is upon us and it is time to start working on your law firm’s growth for 2012. If you are not doing these three things, now is the time to start. 1) Start Spreading the News – A monthly press release routine keeps your firm in the spotlight, creates inbound links that [...]
SEO | Law Firm’s marketing podcast discusses how Google and mobile users cannot read Flash elements on a website. Law firms that want to get better search engine rankings and have a modern design should look to get a website redesign to increase their results.
