Law firms that want to grow and expand must have a legal marketing strategy in place. Having a marketing strategy and paying for advertising are really two different things. In some markets, you may need both, but you must strike a balance. What is legal advertising? Legal advertising is much like throwing a net out [...]
The layout of your law firm’s website is a crucial element in converting your visitors to new cases. As the Internet has evolved since the early ’90s, website styles have changed dramatically. You make your law firm’s website easy to navigate by keeping up with current web design trends. For example, users are used to [...]
It is a puzzle as old as currency and trade. Reducing expenses to maximize profitability. While some law firms do this by utilizing virtual office space and allowing attorneys to work from home, others go straight to the largest piece of the expense pie, law firm marketing. Integrating a complete online marketing strategy has helped [...]
Being found on the web is certainly half the battle, but nobody wins a local marketing war by completing 50 percent. Once those searching for a lawyer in your area find your firm’s website, they have to click on it. This requires drafting a website description that encourages the user to click on your website. [...]
With tax day a few weeks behind us, it is once again safe to say the A-word that strikes fear in the heart of every American taxpayer. Audit. Fear not, we will not be questioning your “business trip” to the Bahamas or your fishing boat named “Office” for which your business must buy many “Office [...]
Things are always changing with the law. Be it new case law, political influence in your practice area, or public opinion due to a high profile case, as a lawyer, you always have something of interest up for discussion. A way to capitalize on this is to set aside 15 to 20 minutes a week [...]
In the race to the top of the search engines, many law firms tend to overlook one very important element of their marketing campaigns. The powering of branding. Law firms should look at their logo as the face of their law firm. It should represent what they are about and connect with their target clientele [...]
The legal industry is not dissimilar to other industries. The larger entities in the field have a competitive advantage due to their size and accessibility to resources. However, if you are competing against large law firms, you should be happy to know that you can do something to your website that large firms do to [...]
The violinist plays as the camera pans across a shiny black metallic surface. You see a closeup of a gentleman’s hand shifting gears. His bright white cuffs contrast the wood grain finish of the center console as just a glimmer of light reflects from his cuff links and briefly strikes the lens. Before the next [...]
A lot of law firm marketing gurus spend much of their time talking about ways to get law firms ranked high on the first page of Google. But what happens if you are already there and web traffic has not increased? Perhaps you need to make a compelling case to get someone to click on [...]
