As the Google algorithm reviews billions of websites, it picks and chooses what it believes to be the best picks to display to the searching public. One of the elements we see over and over again is that Google likes big resourceful websites. It always seems to point back to content in one way or [...]

This week we talk about a search engine optimization strategy that has helped many smaller law firms gain a lot of traction online. It’s simply optimizing for smaller niche terms. Of course more popular terms yield more traffic – that is pretty basic. But did you know that niche terms yield a higher conversion rate? [...]

Your law firm’s blog is not just for your visitors – it’s for syndication. Because of your blog’s ability to syndicate its content, it can be used to lure visitors onto your website. The more blog entries you have, the more lures you have floating around in the Internet sea. But this isn’t fishing, it’s [...]

Our mission is simple and direct. Let’s Build a Bigger Law Firm Together. Why do you have a website? To build a bigger law firm. Why do you advertise your practice? Because you want a bigger law firm. Why would you ever entertain putting your law firm on Facebook? Because earlier this year, Facebook received [...]

It’s hard not to hear about social networks, and you may very well be using one – possibly micro-blogging with everybody’s favorite light cornflower-blue avian character (Twitter), or connected with the soon-to-be-featured in a motion picture Facebook. But social networking is so much more and has a lot to offer your law firm. Everybody has [...]

Law firms often make the mistake of hiring a web designer and looking for a separate search engine optimization company to take the new site to the top of the search engines. While not always a problem, it does cause a few issues. Cost A search engine optimization company is going to charge your law [...]

Earlier this year, we built the SEOLawFirm.com Find a Lawyer Directory. Certainly, we were not the first lawyer directory on the Web. However, our goal was never to be first but rather more innovative. We felt that many legal directories did not offer the features that helped convert traffic to phone calls or offer quality [...]

To make sure your law firm’s search engine marketing is progressing, you need a team of people who will monitor your progress, check rankings, check traffic, and proactively work to get new cases to your firm. But if nobody pays attention to the people who are supposed to be paying attention, how can you be [...]

Filling in for Sierra Winter, Jason Bland talks about ways to improve legal marketing in a slow economic period by using online marketing instead of traditional lawyer marketing. Google+

Among the search engine optimization community that focuses on law firm marketing, there seems to be a trend leaning toward confusing language and over usage of acronyms that search engine marketing professionals use every day but lawyers do not. While they may believe they are impressing their hopeful clients, in a way, they are defrauding [...]