When law firm marketing clients ask us if there is anything they can do to assist with the search engine optimization of their website, the answer is always the same. Frequent Blogging Blogging is helps your law firm attract new cases in a number of ways. First, the blog keeps the website active. An active [...]
The balance between search engine optimization and design is probably one of the most challenging for an online marketing specialist. On one side, you have human viewers who often want you to get straight to the point and be directed towards the right location of your website to get what they want. On the other [...]
Google (NASDAQ: GOOG) does not hold back any secrets when it comes to what they want in their index. Hundreds of blog entries, FAQs, statements in the news, and tutorials all say one thing – content. Google wants to see content and they respect websites that bring it to their search engine. That is why [...]
Probably one of the most hindering factors in legal marketing is when a law firm gives up before trying. Ideas like “my area of practice is competitive” or “my city/state is too competitive, my firm won’t be in the top 10 on Google” often prevents firms from starting an online legal marketing campaign. Here is [...]
