Probably one of the most hindering factors in legal marketing is when a law firm gives up before trying. Ideas like “my area of practice is competitive” or “my city/state is too competitive, my firm won’t be in the top 10 on Google” often prevents firms from starting an online legal marketing campaign. Here is [...]
In last week’s issue, we talked a little about what Google wants to see in your law firm’s website. Things you can’t see, like your website’s HTML code, can play an important role in the success of your search engine optimization and law firm marketing plan. However, when a visitor gets to your website, it’s [...]
It is true, the eyes of Google are color blind. They don’t know or care if your colors match, images look professional, or if you throw some yellow, pink and orange icons around. What they do care about is the magic of clean code. What exactly is clean code? The existence of your law firm’s [...]
Perhaps the most intimidating factor of marketing your law firm’s website is the belief that you don’t have the time to do it. If you are like most attorneys, this is true; you really do not have the time to market your website. Some legal marketing companies offer website templates which you log into and [...]
Over the past few weeks, we have been discussing the process of legal marketing through search engine optimization. The process includes optimizing website content, website structures, building links, and often times redesigning your law firm’s website. Inbound links (websites linking to your website) can make or break a search engine marketing effort. Press releases and [...]
The online legal marketing process consists of two primary goals, search engine optimization that occurs on the law firm’s website and link building that takes place off the law firm website. Often times, the term search engine optimization is used to explain all aspects of web marketing. Actually, search engine optimization only occurs on the [...]
We often talk about the importance of a website’s design in reference to website conversion. So how does a law firm get a non-effective design? Easy, get a template. Yes, template or cookie cutter law firm websites are on the rise and this is a serious problem. Unless your firm is located in a proverbial [...]
There are many reasons why a law firm’s website may not be getting visitors or converting visitors to new cases. Conversion is a law firm web design problem. If the information your visitors see is not attractive or does not encourage them to contact your law firm, you should consider a redesign. When attempting to [...]
A lot of attorneys enjoy a content management system (online website editor) because it allows them or members of their staff to make changes to their website without having any programming or design knowledge. An online content management system also makes it convenient to edit a law firm website because it requires no additional software. [...]
Many lawyers and law firms fail to connect with their target audience. Connecting with your target client base is absolutely vital in converting your legal marketing dollars to new cases. But what exactly does connecting mean? When talking about legal marketing, connecting means being found and communicating with your target audience. Being Found When someone [...]
