When designing your law firm’s website, we have to think about current trends, future trends, and web standards. Of course, “web standards” is somewhat of an oxymoron as the web is ever changing, thus new standards are invented annually. To keep up to speed and continue to turn out lawyer website designs that convert visitors [...]
We review of a lot of websites each week and it’s always surprising when we see URLs (website addresses) that are not SEO friendly. In 2008, Google released an official guide to search engine optimization covering the basics of what they want to see in a website. Pages 6 – 9 talk about URL structures, [...]
With the end of this week approaching the July 4th holiday, we thought we would use this as an opportunity to point out the 4 most explosive online legal marketing and search engine optimization techniques. 1) Descriptive titles – It all starts at the top. By clearly describing your law firm, region, and practice area [...]
When driving home from the office the other day, I was heading west on a clear evening. The sun was glairing in my eyes and I found myself squinting and blindly reaching for the sun visor to make the overwhelming amount of light stop harassing my pupils. Immediately I thought “that was like looking at [...]
As an online law firm marketing company, our specialty is lawyer search engine optimization and getting law firm websites to rank higher in Google and other search engines. Therefore, we frequently talk about it and all things that center around “SEO.” In fact, we love “SEO” so much that we even put it in our [...]
Every law firm has competition. Whether it’s the attorney that buys primetime television slots, the firm that takes over the front, side, and back of the phone book, or the lawyer who practices the same area of law in your building; competition is everywhere. When deciding how to best search engine optimize an attorney website, [...]
Patience may be a virtue, but it is new cases that keep your law firm growing; and waiting for someone to stumble onto an older website is not going to help your firm achieve those goals. A common mistake made by many law firms is pushing their website and online legal marketing strategies to the [...]
If your law firm has a website as a part of its online legal marketing strategy, chances are it’s getting traffic every day. The value and volume of the traffic are things that need to be improved through search engine optimization, but this article is more about knowing what’s going on with your website’s activity. [...]
An exciting part of what we do is designing new websites and re-branding law firms. It’s a lot of fun. It’s in this area of law firm marketing that we get to be the most creative as we strive to exceed what we’ve done in the past. In our Tampa office, we have a constant [...]
Frequently, prospective clients will ask us why a particular lawyer or law firm in their area or local association is ranked high on the first page. It is a legitimate question – the best way to start marketing your law firm online is to find out who your competitors are. Over the years, here are [...]
