The balance between search engine optimization and design is probably one of the most challenging for an online marketing specialist. On one side, you have human viewers who often want you to get straight to the point and be directed towards the right location of your website to get what they want. On the other [...]
As we approach a new year, we look at some of the technological changes and advancements that have been made in 2010 and how they will affect your 2011 law firm marketing strategy. The most significant event that comes to mind is Facebook receiving more traffic than Google in the spring of 2010. This shows [...]
This time of year is all about lists. Shopping lists, guest lists, and frantic last minute to-do lists. With so many things to do today, we thought we’d keep this week’s Legal Marketing Weekly brief with a Legal Marketing List of things you need to have in place next year. 1) Search Engine Rankings – [...]
Shrinking your law firm marketing budget may be the best way to increase your client base. This episode will give an example of how one lawyer expanded his office and saved $40,000 a year.
An aggressive online law firm marketing plan can pull your website to the first page of Google, drive traffic to your website, get social networks to notice you, and put your law firm’s name in the news. However, with time on your side, results come quicker. First, we must point out that time will not [...]
The internet offers a variety of law firm marketing opportunities but they are not created equal. Some mediums offer instant results but require an ongoing variable expense that stops yielding results when you stop paying. Others require some patience with a long-term result. If you want to avoid pay per click charges, then you need [...]
As cliché as it may be, if an organization is not growing, it is dying. Most law firms rely on several forms of media for getting new cases. Those generally are referrals, print, mainstream media (TV/radio), and the Internet. Hands down, any law firm marketing consultant will stress the value of referrals. They are most [...]
Practicing law is demanding. You have people depending on you, people who are in serious situations. Businesses who have millions of dollars on the line or children not knowing which home they will primarily reside in are all depending on you. All of these pressures certainly add up. In the back of your mind, you [...]
Having a great looking website to attract new cases for your law firm is important. A clean, professional design that encourages calls and e-mails will serve your practice much greater than a thrown together templated freebie. But what about the new media? The new form of communication? Though not so new, it is poised to [...]
How you describe your area of practice can determine the success of your law firm marketing efforts. Remember, you are marketing to a clientele that may not be familiar with legal terminology, nor are they likely interested in learning. It’s a common mistake made by firms that predominately market to non-legal clients. Using technical language [...]
