A logo is the face of every company and your law firm is certainly no different. If you think your face should be your law firm’s logo, you should reconsider. An estimated 65 percent of the United States population is made up of visual learners, which shows that people interpret the world in visual ways [...]

We use Google as a standard in search engine optimization because their ranking algorithm is the most stable, relevant, and widely used. Claiming more than 80 percent of North American search queries each month, Google is the standard we use to do search engine marketing. Google is interested in showing only the most relevant, high-quality [...]

SEO | Law Firm’s podcast discusses the benefits of videos on lawyer websites and tips to make them a valuable part of a firm’s legal marketing strategy.

When developing your law firm’s website, a lot of emphasis is put on design, layout, and graphics but the images you use can set a tone for your visitors too. The right tone can improve conversion, while the wrong one can chase visitors away. Aside from photographs of staff lawyers, your website will probably use [...]

As the humidity vanishes from the air and the leaves begin to change, lawyers should also look at their legal marketing strategy. What you do in the next three months can lay the foundation for a stronger 2012 with a fresh marketing plan. A strong marketing strategy will more than likely begin with a new [...]

When we talk about a content based strategy for law firm marketing, we also mean video content. Videos offer a number of advantages to your firm’s marketing strategy. You can explain various details about your practice area(s) to your website videos as well as build links back to your website with videos on YouTube and [...]

Smartphones are widely used by potential clients and your law firm should embrace a mobile site to attract them. Large graphics, contact forms, and user-friendly features are a must to ensure your mobile site is functional for mobile users.

Since Google merged the Google Places (formerly Google Local) listings with the natural search engine listings last October, lawyers have been heavily focused on improving their local placement. In order to achieve a page one ranking for a popular regional term, your law firm must have a substantial ranking in Google Places and a well-optimized [...]

Large legal marketing firms lack agility in a changing industry. You need an online marketing firm that can change or add to their SEO strategy within a couple weeks when something changes in Google’s algorithm.

Every week (with the exception of a few federal holidays) we talk about various ways that lawyers can help their law firms grow using online marketing techniques. This week, we are going to talk about the way you think about law firm marketing. Lawyers all across the country keep our phone lines active every day. [...]