Posts Tagged ‘Law Firm Web Design’
What RSS Can do for Law Firm Marketing
Monday, August 24th, 2009
RSS stands for Really Simple Syndication. With a name like Really Simple Syndication, the workings for a beginner can be anything but simple.
Most popular blog platforms will automatically generate RSS feeds. Blogs like Wordpress, Blogger and TypePad will create an RSS feed based on your blog entries. Then other blog owners can receive your RSS [...]
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Law Firm Marketing Going Beyond SEO
Monday, August 17th, 2009
When it comes to attracting more cases to your law firm, search engine optimization is probably one of the most effective and quantitative methods of marketing. It puts your law firm in a position to attract contacts from potential clients who are already aware they need legal representation.
But is that all the entire Internet has [...]
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Law Firm Marketing to Help Rise Above Competing Firms
Monday, August 10th, 2009
With search engine optimization, you are constantly competing to be the best website in your field, while convincing Google that your law firm website is in fact page one material.
The best way to do this is to make your website an asset to your visitors. About 5 years ago, the quality of search engine results [...]
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Should Lawyers Social Network as a Method of Online Law Firm Marketing?
Friday, August 7th, 2009
We spend a lot of time talking about social networks. Why? Because they work. Social networks are probably one of the greatest things to hit search engine optimization since the popularity of blogs.
Is it appropriate for your law firm to engage in social networking? Yes… with restrictions.
The first rule of business in social networking is [...]
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Lawyer Directories vs. SEO
Monday, July 27th, 2009
A lot of legal marketing companies like to offer enhanced listings in directories. Others prefer to focus on search engine optimization. The question is, which one is better?
Lawyer directories, such as http://directory.seolawfirm.com, Lawyers.com, and others do provide a useful service when it comes to driving traffic to your website. However, if a legal marketing company [...]
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Can Your Law Firm Afford a High Google Ranking?
Monday, July 13th, 2009
A major concern of law firms (mid to large firms as well as sole practicing attorneys) is whether or not they will see a return on their search engine optimization. For smaller firms, an even bigger concern is whether they can afford search engine optimization at all.
Since last year’s economic downturn, traditional advertising has experienced [...]
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Thirteen Year Legal Marketing Advantage
Monday, June 22nd, 2009
When performing a search engine optimization analysis for a new legal client, we ran across a competing law firm whose website had been online since 1996. The website was ranked number one and it appears it will stay that way indefinitely.
Thirteen years…
The Internet has been used commercially since the early nineties and began trickling into [...]
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Law Firm Marketing and Content Management Systems
Wednesday, June 17th, 2009
We hope we have provided useful information as we have shown you how writing articles is a valuable way to build links to your law firm’s website. Truly, there is no better or more ethical way to link to your site.
The other side of search engine optimization, however, deals with your actual website. Items such [...]
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Building Links for Law Firm Marketing
Monday, June 8th, 2009
How to Write Legal SEO Articles – Part III
Over the past few weeks, we have been talking about writing articles that drive new cases to your law firm’s website. The first step was writing a title and summary that sparks interest while utilizing your keyphrases.
The second step was writing an interesting article without using [...]
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Writing Legal Marketing Articles that Get Cases
Monday, June 1st, 2009
Last time, we talked about the importance of writing articles, how to utilize your keyphrases in your title, and a two sentence summary.
Articles are used to share information with Internet users while building back-links to your law firm’s website. They are a crucial part of your legal marketing strategy.
When writing your articles, you should know [...]
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