Each year, some of us day dream about where we will be next New Year’s eve. That is also a good time to ponder on where you have been. What decisions were made that helped your law firm grow and get new cases in the previous year? Even more importantly, what is eating your marketing [...]
To get the most out of your legal marketing strategy for the upcoming year, you may need a new look. Not just a new web site but a new brand all together. Attorneys and law firms that utilize a branding effort will convert better across all advertising medias because a strong brand gives their target [...]
Your law firm’s web site might have a great design but if it is not optimized for the right keyphrases, your traffic will be either non existent or not relevant to your firm. The biggest mistake many web developers make is simply thinking too broad. For example, when building a web site for a divorce [...]
Lawyers and law firms are moving their marketing dollars from Yellow Pages to the natural white search engine results. In years passed, the process of legal marketing started and often stopped with a yellow page ad. Need law firm marketing? Simply make the biggest, best, most attractive and catchy full page advertisement in your local [...]
Omitting Search Engine Optimization from your Legal Marketing Can Cost Your Law Firm Many law firms are still not utilizing the Internet in their law firm marketing to get more leads from their web site. This is often due to not fully understanding the process of optimization, or the value associated with it. Currently, you [...]
It’s that time of year again. The closing of a year past, the beginning of a new one, and the time of year when many law firms start thinking about next year’s legal marketing strategies. If your law firm is planning to harness the power of the Internet for 2009, some early planning may be [...]
Each week, we talk about the various elements that will make your law firm’s web site rank higher in search engines. Google having the highest standards is of course, the search engine we base our law firm web design and law firm search engine optimization practices and policies around. But to truly understand search engine [...]
The powerful quality of internet marketing is that it allows your firm to be found by an audience that is seeking legal advice. However, once the visitor is on your web site, your job is just beginning. Many people begin searching the web to find free legal advice. Often times, they know what they are [...]
While many of us are anxiously waiting for next weeks election to see who will take office in January of 2009, we would like to remind you that this is the best time of year to elect a new brand for your law firm. Your law firm web design is going to be the first [...]
The Psychology Behind Marketing a Law Firm – Part II Your law firm web design could very well be what’s keeping potential clients from contacting you. Think about that for a moment. Your web site is the first impression someone from the internet is going to have. Disappoint a visitor with an unprofessional web site [...]
