Frequently, prospective clients will ask us why a particular lawyer or law firm in their area or local association is ranked high on the first page. It is a legitimate question – the best way to start marketing your law firm online is to find out who your competitors are. Over the years, here are [...]
When a law firm embarks on a journey to discover how to get new cases on the Internet, the road is often met with confusion and contradiction. One “expert” will talk about links, another about using directories, another may say that content is all that matters. Here are a few frequently propagated myths: One Link [...]
Last week we talked about the importance of onsite law firm search engine optimization. As you recall, SEO is the process in which your law firm’s website is optimized with keyphrases, which are included in title tags, meta tags, image tags, and properly displayed in your website content. Now that your website is optimized, it’s [...]
It takes more than just a web site to get a law firm positioned on the internet. It takes some imagination to communicate with a firm’s target market. Lawyers are flocking to the internet to invest their marketing dollars. And they should. No other medium gives them access to a large pool of people who [...]
A web site should instill confidence and help law firms stand out. So why do so many attorneys insist on using pillars and gavels? Whether the last straw was dropped in a marriage, a DUI received on a Friday night, or a company board meeting ending with a vote to restructure in bankruptcy, people are [...]
Nope. It doesn’t look like it. While Google has openly talked against active link exchange solicitation, some SEO firms are not listening. There was a day in yesteryear that you would install a link exchange partner page on your site as an SEO tool as necessary as a sitemap. You would solicit links to your [...]
Why do web sites such as FindLaw get millions of visitors every month? Because people and businesses are turning to the internet when in need of legal representation. Having a web site is not enough. Web sites are not like Yellow Page ads. Sure, the web site is on the “web” but the only way [...]
