In the race to the top of the search engines, many law firms tend to overlook one very important element of their marketing campaigns. The powering of branding. Law firms should look at their logo as the face of their law firm. It should represent what they are about and connect with their target clientele [...]
In this podcast, Sierra Winter talks about way to make your law firm ranking higher in the search engines, creatively.
In this podcast, Sierra Winter talks about the importance of law firm branding and how it encourages new cases. Everything from logos to custom website layouts are talked about in this week’s podcast.
In this follow up podcast on communicating with color, Sierra Winter talks about other practice areas and what colors best define a law firm attracting various markets.
When driving home from the office the other day, I was heading west on a clear evening. The sun was glairing in my eyes and I found myself squinting and blindly reaching for the sun visor to make the overwhelming amount of light stop harassing my pupils. Immediately I thought “that was like looking at [...]
In this first episode of SEOLawFirm.com’s Law Firm Marketing Podcast, Sierra Winter goes over different color schemes that best communicate with potential clients in various practice areas. In part I, Sierra covers personal injury, bankruptcy, and divorce branding.
Many lawyers and law firms fail to connect with their target audience. Connecting with your target client base is absolutely vital in converting your legal marketing dollars to new cases. But what exactly does connecting mean? When talking about legal marketing, connecting means being found and communicating with your target audience. Being Found When someone [...]
To get the most out of your legal marketing strategy for the upcoming year, you may need a new look. Not just a new web site but a new brand all together. Attorneys and law firms that utilize a branding effort will convert better across all advertising medias because a strong brand gives their target [...]
Most businesses include a branding strategy in their start up phase. A logo, slogan, positioning statement, and image that will follow their company name from marketing literature to the internet. Lawyers, however, tend to overlook the importance of branding. Simply put, branding is about subconscious recognition. When somebody sees a symbol, they don’t have to [...]
