Patience may be a virtue, but it is new cases that keep your law firm growing; and waiting for someone to stumble onto an older website is not going to help your firm achieve those goals. A common mistake made by many law firms is pushing their website and online legal marketing strategies to the [...]

If your law firm has a website as a part of its online legal marketing strategy, chances are it’s getting traffic every day. The value and volume of the traffic are things that need to be improved through search engine optimization, but this article is more about knowing what’s going on with your website’s activity. [...]

Frequently, prospective clients will ask us why a particular lawyer or law firm in their area or local association is ranked high on the first page. It is a legitimate question – the best way to start marketing your law firm online is to find out who your competitors are. Over the years, here are [...]

The beginning of the year is a time when many law firms are planning their annual law firm marketing strategy. Getting new cases is, of course, what will determine this year’s success. A common deliberation in firms of all sizes is whether to continue old marketing practices that are offering limited returns or to pursue [...]

An easy way to stay ahead of the competition is to look at other law firms in your area to see what they are doing, and then implement a better strategy. That’s actually basic marketing. However, to really be an innovator in your field, look around at other industries and see what you can learn [...]