When looking for a marketing partner for your law firm, you probably come across half a dozen firms that say they specialize in law firm marketing. From giant publishing companies that dabble in web marketing in an attempt to stay relevant to directory based solutions offered by conglomerates, should we mention these firms by name [...]
Ten years ago, some forward-thinking companies began embracing mobile website application. They developed small text, limited design layouts to make their websites accessible on the newly available Internet-enabled mobile phones. However, these applications were unattractive, hardly functional, and navigating a website on a traditional cellular phone was awkward at best. Now that smartphones are becoming [...]
Whenever you look for solutions, some online law firm marketing company is saying that they have a comprehensive marketing plan. A complete solution. A one-stop-shop formula for success. You get the point. In fact, you may be working with one of these companies right now. But what is comprehensive? For starters, a website is not [...]
Videos have become a strong part of the online law firm marketing strategy. They are helpful to your website visitors, and also provide valuable links back to your firm’s website. But what you film and how you play it can determine the success of your videos. What to Film Information sells. You want web content [...]
Search engine placement is a vital part of your online law firm marketing campaign. If potential clients cannot find you, it makes it difficult for them to contact your firm. However, once you are getting visitors to your website, it is time to focus on conversion. Conversion simply means converting a visitor (a stranger) to [...]
Lawyers frequently tell us that they don’t want a big website, they just want something small and well ranked in the search engines. However, Google prefers something different. Websites are ranked based on Google’s analysis of their credibility. Google’s algorithm is designed to detect elements that users want to see so that, theoretically, if Google [...]
Far too often, law firms focus entirely on their websites with the marketing strategy being an afterthought. For the best performance, you should lay out your online law firm marketing plan before creating a plan for your website. Any online legal marketing strategy comes down to getting traffic to your website and phone calls to [...]
Since February, Google has been releasing a series of updates to their search engine ranking system (they are not calling the updates an algorithm change) that has affected numerous websites. The updates are called “Google Panda”. A couple of weeks ago, they released Google Panda 2, and last week they released what is being called [...]
As many attorneys are aware, word of mouth referrals are an essential part of building a law firm. In fact, this classic marketing practice can help your law firm rank better for local search results like Google Places. Google looks at customer reviews much like they look at links for your regular search engine placement. [...]
Many attorneys use pay-per-click marketing to get traffic to their websites, but others are now seeing the advantages of pay-for-eyes marketing. CPM (cost per thousand impressions) is where your banner advertisements are displayed on contextually relevant websites. Rather than paying every time someone clicks on the ad, you pay a certain amount of dollars per [...]
