SEOLawFirm.com offers full text syndication rights in their RSS library.

Legal marketing company, SEOLawFirm.com, will be modifying its publisher agreement making its content freely available. The change of license comes after a series of plagiarism incidents stemming from the growing popularity of the SEOLawFirm.com Legal Newsroom.

What started as a way to keep lawyers up-to-date and attract a wider audience to SEOLawFirm.com has turned into a popular legal news resource. In March of this year, Adviatech’s law firm marketing holding, SEOLawFirm.com, started the legal newsroom which publishes stories related to the U.S. Supreme Court, Politics, Technology cases, and other legal practice areas.

The newsroom has covered a variety of controversial topics from the U.S. Supreme Court’s take on gay marriage, a seller’s right to sue over negative feedback on eBay (NASDAQ: EBAY, rights of suspects to use profanity directed at law enforcement officers, the immigration bill in Arizona, and other stories based on current events.

SEOLawFirm.com’s newsroom stories are published in Google News and other popular news aggregates. Comments from readers have been very positive. Some readers who were inflamed over the topics have used the newsroom to further express their support or outrage over particular issues. When covering the Catholic Church lawsuits, one of the newsroom’s journalists wrote a moderate piece discussing both sides of the issue which earned him a response of, “You have betrayed your brothers and sisters in need, and for that, you are damned.”

A mix of controversy, good stories, and a fresh take on current events has given the newsroom a loyal reader base, frequent comments, many shared stories across Facebook, Google Buzz, Digg, other networks, and a growing threat of plagiarism.

In May of this year, Adviatech aggressively pursued four blatant acts of plagiarism where newsroom articles and other content on SEOLawFirm.com were copied and published without source or author credit. One of those disputes ended in an abrupt acquisition of the at-fault company’s website for the sole purpose of shutting it down.

Adviatech’s SEOLawFirm.com Manage, Jason Bland, released a statement saying, “It is our goal and the ambitions of our writers to get these stories out to the masses. We like seeing syndication and our license permits it. However, linked credits and author credits must be present or the user is in violation of the license of which we grant.”

The company has decided to battle plagiarism by opening its RSS feeds to allow full text syndication. Webmasters and bloggers who wish to publish the newsroom and blog articles on SEOLawFirm.com can subscribe to individual categories and receive the full stories via SEOLawFirm.com’s RSS feed library.

The license also covers the company’s two popular podcasts, SEOLawFirm.com’s Legal News Podcast and the SEOLawFirm.com Law Firm Marketing Podcast which are available on iTunes.

Bland continued his statement by saying, “In order to maintain the integrity of our brand and the value of our news resource, we have to protect our content and rights. We want people who enjoy the content to be able to syndicate it and by opening our RSS license, we can now do that by insuring that credits and author references are present.”

To subscribe to SEOLawFirm.com’s content, visit http://www.seolawfirm.com/subscribe/.

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http://www.pressreleasepoint.com/legal-news-and-law-firm-marketing-content-now-open-public-seolawfirmcom

In an effort to become more of a resource for both attorneys and individuals needing legal counsel, SEOLawFirm.com opened its newsroom today. The legal newsroom, which is referred to as “SEOLawFirm.com Legal Marketing Blog and Newsroom”, is filled with articles written by staff writers.

The company selected four main areas of interest, including the U.S. Supreme Court, Technology cases, Politics and a general practice column. Each of the four staff contributors publishes an article one week out of every month. Among the most controversial is the Politics column.

The management of SEOLawFirm.com’s parent company, Adviatech, debated among themselves for some time when deciding on the four beginning topics for the newsroom articles. With political ideas being extremely polarized in America, the company did not want to display a bias under their brand.

Some managers at Adviatech feared that political commentary on the company’s website might discourage attorneys from contacting the company about marketing services, since there may be cases in which an attorney disagrees with the tone of a featured article. Jason Bland, who has taken over Adviatech’s law firm marketing brand over the last year, closed the debate by saying “I think our readers and clients are well educated adults that can handle political commentary.”

An internal poll conducted by Adviatech in 2008 showed political diversity among their staff members. The company encourages staff members to be politically involved and even offers incentives for employees to volunteer at polls (regardless of affiliation) by closing on primary and general election days. While Adviatech’s parent companies and employees of Adviatech may contribute to various causes, Adviatech Corporation does not donate to candidates or political organizations in an effort to maintain neutrality.

Bland continued with his support for the column by saying, “There was a day in history that political differences were argued out among friends and family members without this jejune demonizing of the opposition. Chris Kazor [Adviatech’s other partner] and I have differing political views and get into frequent debates and arguments. We then continue enjoying our cigars and nobody’s feelings are hurt, which is how a competent voting American should act over differing viewpoints. Our columns in the newsroom shouldn’t scare anybody away.”

Staff writer Gode Davis, who will be including commentary in some of his pieces, covers the political section of the legal newsroom.

The other columns in the newsroom are related to cases, pending and historical, in various practice areas, and, since the company’s core services are technology based, staff writer Kerrie Spencer has a dedicated section focusing solely on technology issues.

A feature of the legal newsroom that will help balance out viewpoints is the invitation to attorneys and users of the site to submit a story. SEOLawFirm.com is currently talking to several attorneys about becoming regular contributors to the newsroom, covering current events related to their primary practice area. Anybody with legitimate credentials may submit stories or story ideas, a feature that the company hopes will rapidly take off. Submissions must be related to legal news and follow the same editorial guidelines that are placed on the staff writers.

The submission guidelines require sourcing on all pieces and do allow political commentary from non-staff contributors, with an emphasis on the importance of the pieces being newsworthy.

Bland said, “We want to encourage user submitted news. However, the newsroom is not intended to be an opinion blog or a medium for submitting press releases. Once the newsroom becomes an active part of SEOLawFirm.com, I believe it will add a lot of value to our users’ experience.”

To learn more, visit http://www.seolawfirm.com/newsroom/.