It is an exciting time to be an elder law and estate planning attorney. Your target audience is larger than they have ever been and they are getting more technologically savvy. This means you can reach out to them in a number of different ways that are relatively inexpensive compared to traditional television and print [...]
We get a lot of calls each week from lawyers that are upset with their current legal marketing company. These calls generally go something like this. “I can’t take this company that I’m working with any longer. I had them build my website about one year ago and I’ve been paying them month after month [...]
As search becomes more social, it is important for law firms to understand how Google+ can help your firm increase its search engine rankings and build a bigger network of future clients and connections. This podcast discusses the +1 button feature and how it helps raise the online profile of your firm. Google+
Many law firms already understand the value of email newsletters. By staying in touch with prospective clients and existing clients, you keep your law firm’s name fresh on their mind. In fact, email newsletters are a great way of getting new clients not because of the people already on your list, but because of their [...]
Law firms must focus on their brand as the face of their firm. The brand and how it is conveyed in your logo, business cards, brochures, and website must be professional and communicate the right graphics, content, and tone to be effective and help your business grow. Google+
Many law firms see their website as a necessary expense whether it is just there to service existing clients or bring in new accounts. A law firm’s website is necessary. But it should be an asset, not an expense. Online marketing is unlike any other form of marketing. Television, print, Yellow Pages, radio, they all [...]
Online law firm marketing consists of many elements from having a conversion-friendly design to getting traffic from social media and published content. But once you have a visitor on your website, do they know what to do? Websites need to serve two types of audiences: readers and people wanting to connect with a lawyer right [...]
We love marketing law firms, improving brands, and helping you communicate in a way that brings in new clients. But we are also competitive, so when a report is released showing one part of SEO | Law Firm’s marketing plan sending more traffic to lawyers than Lawyers.com, FindLaw’s directory, Yellow Pages and other legal directories, [...]
Lawyer directories can help drive leads to your firm and build valuable links to your website. However, if your website was built by the same company that is giving you a directory listing, you may not be getting the whole truth with your statistics. A couple of large companies that have popular lawyer directories merge [...]
Collectively, your logo, business cards, brochures, and website all make up your law firm’s face. Even if you market with pictures of yourself or other attorneys in your firm, your brand is still the face of the firm. When it comes to design, unless you have a creative background with the technical knowledge to go [...]
