In the race to the top of the search engines, many law firms tend to overlook one very important element of their marketing campaigns. The powering of branding. Law firms should look at their logo as the face of their law firm. It should represent what they are about and connect with their target clientele [...]

In this podcast, Sierra Winter talks about way to make your law firm ranking higher in the search engines, creatively.

In this podcast, Sierra Winter talks about the importance of law firm branding and how it encourages new cases. Everything from logos to custom website layouts are talked about in this week’s podcast.

In this follow up podcast on communicating with color, Sierra Winter talks about other practice areas and what colors best define a law firm attracting various markets.

When driving home from the office the other day, I was heading west on a clear evening. The sun was glairing in my eyes and I found myself squinting and blindly reaching for the sun visor to make the overwhelming amount of light stop harassing my pupils. Immediately I thought “that was like looking at [...]

In this first episode of SEOLawFirm.com’s Law Firm Marketing Podcast, Sierra Winter goes over different color schemes that best communicate with potential clients in various practice areas. In part I, Sierra covers personal injury, bankruptcy, and divorce branding.