This social strategy in regards to an effective law firm marketing campaign is called social networking through social media optimization.
While the term social networking can remind you of posting comments on brands such as Facebook or Twitter, in a sense this is exactly the path that an attorney can begin to take in order to kick off a marketable social networking campaign.
What Is Involved In Lawyer Social Networking?
Law firm social networking, however, is more than just posting comments on these two major social networks. With networks such as LinkedIn, Stumbleupon, Foursquare, and others, social networking goes beyond just comments; it involves creating unique and informative content through blogs, podcasts, webinars, article and press release distributions for those potential clients that wish to follow you or use your services. It involves analytics, following trends, proactive social measures, and providing your clients access to your social networks from your socially enhanced law firm website. In short, legal social networking is about creating a family, a community, and a sense of belonging with your potential and current clients.
Social networking has a major benefit as well in this Web 3.0 age, and that is in the form of mobile devices. More and more clients and potential clients are using devices such as Droid phones, iPhones, iPods, iPads, or other tablets to connect to their social networks. The law firms that market themselves via social media will be the ones that get the most social networking attention on these quick-to-access and easy-to-use devices.
So can you do this without a law firm marketing company like SEO | Law Firm? Do not be beguiled by how easy social networking appears to be. From the creation of a Facebook business page and its Insights tool, to the formation and distribution of online marketing friendly content, the workload is more than your investment in time.
At SEO | Law Firm, we understand that you are a lawyer and your time is better spent on your practice and representing your clients. Let Seolawfirm.com focus on what we do best. That way, you can focus on what you do best.