When it comes to online law firm marketing, and more specifically SEO, there are several terms that are tossed around reverently: keyword research, website redesign, citations, and one of the most important terms, link building.
What Is Law Firm Link Building?
Link building is a fundamental, if not the most important aspect of search engine optimization. While keyword placement will get your law firm website noticed, it can only do so much in respect to a higher search engine ranking. It is true that keywords cannot fully work without link building, and the same applies to the opposite.
Link building is the process of communication; it is a form of public relations. When people talk about you, they will tell others about you and create a viral word of mouth. When your law firm has a blog, article, and/or press release that draw interest, either negative or positive, you will get links pointed to your webpages, to your social network pages, and to your local SEO citations. In short, link building is the key to a successful law firm marketing campaign.
We are committed to utilizing ethical link building tools such as:
- Manual link development with high profile connections
- Media exposure
- Social networking
- Premium Directories (ie: Yahoo! Directory, Business.com, and more)
- Niche Legal Directories
- Spying on your competitor’s profiles to find opportunities for you
- Monitoring your links making sure none of your connections are harming your ranking
Inbound links are the key to a strong ranking and a strong law firm marketing company is essential in getting those links.