Law Firm Search Engine Optimization
Lawyer search engine optimization is an important service to any law firm that wants their website to appear in the natural search results on the first page of Google when someone is looking in their city and state for a particular area of practice.
The process of search engine optimization is made up three primary elements.
- Professional Website Design and Layout
- Relevant Search Engine Optimized Content
- Inbound Links
The Process of Search Engine Optimizing for Lawyers
Relevant Content - If you are a divorce lawyer in Atlanta, your website’s content needs to clearly say it. Our trained search engine optimization professionals will position keyphrases in key areas of the site while using them in the actual textual content in a manner that is not “keyword spamming” and also easy for human visitors to read.
Fresh Content – Keeping the website fresh does not mean frequently changing things but rather frequently adding content. This element is solved by using the onsite blog. The blog will allow you to add content however often is possible.
Law Firm Blog - All attorney websites and search engine optimization services come standard with an easy to use blog. The blog can be managed online and is hosted directly on your law firm’s website. Blogs provide an outlet to offer basic free advice that positions your firm as an expert in your area of practice. The blog also keeps your website fresh with new content which is an important element of search engine optimization. The content in your blog will be syndicated through Google Blog Search, Technorati, and other blog syndication mediums. This also helps build links back to your law firm’s website.
Link Building – It is important that relevant websites link to your web site and properly. This is a key area of search engine optimization that is made up of several elements.
Link Building through Media and Blogs – The professional writing team at SEO | Law Firm will write press releases and articles every month on behalf of your law firm. The press releases are submitted through Law Firm Newswire which then syndicate through Google News and other mediums. While your law firms press release is syndicating, the link to your attorney website in the footer is also syndicating thus increasing the number of links to your web site.
Articles are made up of basic information pertaining to your area of law. For a personal injury lawyer, an article may be written on the importance of not waiting to call a lawyer after being an accident. The articles are manually submitted through article networks.
Blogs and Social Bookmarking allow us to hyperlink your keyphrases on other websites. When Google sees your keyphrase pointing to your web site from other sites, that increases the relevance of your website to that term. For example ABC Lawyer Blog links to XYZDivorcelawyerinAtlant.com using the keyphrase “Atlanta Divorce Lawyer”.
Web Directories - Directories are also important in building links to your site. Relevant directories like the SEOLawFirm.com Directory are incredibly valuable to the lawyer search engine optimization and law firm marketing process. Using featured listing tools, you can hyperlink your keyphrase to your website from an SEO friendly lawyer directory. This is a relevant link, from a relevant solid pageranking website, hyperlinked to your keyphrase.
Statistics and SEO Analytics – All websites are equipped with Google Analytics to track the visitors to your site and the overall progress of your law firm marketing and search engine optimization project. We can even assign goals which will track how many of your visitors use the contact form on your website. Generally, a contact form is placed on every page of your law firm’s website so that a call to action is clearly visible, regardless of the page your visitors enter on.