Law Firm Web Design and Search Engine Marketing

Your law firm’s website is a power that can yield great results if designed and marketed by the right group. Many law firm’s have websites purchased through large companies that promise “results” and talk about keyphrase placement, and design, but really, those sites do not perform.

Law Firm marketing with a cookie cutter website gives your firm an appearance of being generic. Give your visitors a reason to call by standing out, provide useful information that can help your target audience in their time of legal need, and make sure your website is custom, showing a sign of strength and worthy of trust.

Lawyers Guide has partnered with SEOLawFirm to provide professional web design and search engine optimization at prices more affordable than larger groups such as Martindale-Hubbell®. Lawyers Guide, with our partners at SEOLawFirm of Adviatech can provide custom design and law firm marketing at nearly half the price.

Your law firm’s website design is important because it is your prospective clients’ first impression of your firm. Upon starting your project, you will be assigned an American based designer who will begin by finding out who you wish to attract with your site and how you want your firm to be seen. From their, your designer will provide several custom designs to be modified to satisfaction.

Online Content Management System

Some lawyers require the ability to change their website’s content online. The Law Firm Web Editor 1.09 allows you to login from any computer with an internet connection to edit areas of your website using an easy text editor. Using the simple control panel can be easily explained and any personnel can be trained in less than an hour. Adviatech offers a manual and support. The content management system is Adviatech Certified SEO Compatible.

Lawyer Blogs

All lawyer websites come standard with an easy to use blog. The blog can be managed online and is hosted directly on your law firm’s website. Blogs provide an outlet to offer basic free advice that positions your firm as an expert in your area of practice. The blog also keeps your website fresh with new content which is an important element of search engine optimization. The content in your blog will be syndicated through Google Blog Search, Technorati, and other blog syndication mediums. This also helps build links back to your law firm’s website. Keeping the website fresh does not mean frequently changing things but rather frequently adding content. This element is solved by using the on site blog. The blog will allow you to add content however often is possible.

Lawyer Search Engine Optimization

Search engine optimization is an important service to any lawyer that wants their website to appear in the natural search results on the first page of Google when someone is looking in your city and state for your area of practice. The process of search engine optimization is made up three primary elements.

If you are a divorce lawyer in Atlanta, your websites content needs to clearly say it. Our trained search engine optimization professionals will position keyphrases in key areas of the site while using them in the actual textual content in a manner that is not “keyword spamming” and also easy for human visitors to read.

Social Networking - New!

Social networks are changing the face of the internet. They are also changing the way law firms are marketing online. Now, all law firm marketing and search engine optimization plans come standard with social networking management. Get your law firm’s content published on networks like FastCompany.com, Entrepreneur.com, and Incbiznet.com.

Building One-Way Links to Your Law Firm

It is important that relevant websites link to your website and properly. This is a key area of search engine optimization that is made up of several elements.

Link Building through Media and Blogs

The professional writing team at Adviatech will write two press releases and two articles every month on behalf of your law firm (optional larger packages available). The press releases are submitted to several newswires which then syndicate through Google News and other mediums. While your law firms press release is syndicating, the link to your website in the footer is also syndicating thus increasing the number of links to your website.

Articles are made up of basic information pertaining to your area of law. For a personal injury lawyer, an article may be written on the importance of not waiting to call a lawyer after being an accident. The articles are manually submitted to 20+ article directories which have syndication outlets for their content.

Blogs and Social Bookmarking allow us to hyperlink your keyphrases on other websites. When Google sees your keyphrase pointing to your website from other sites, that increases the relevance of your website to that term. For example ABC Lawyer Blog links to XYZDivorcelawyerinAtlant.com using the keyphrase “Atlanta Divorce Lawyer”.

Directories

Directories are also important in building links to your site. Relevant directories like Lawyers Guide are incredibly valuable to the search engine optimization process. Using Lawyers Guide’s featured listing tool, you can hyperlink your keyphrase to your website from the our SEO friendly lawyer directory. This is a relevant link, from a relevant solid pageranking website, hyperlinked to your keyphrase. We do not limit the number of links in a feature listing so you can hyperlink several relevant keyphrases from your profile.

Statistics and Conversion Tracking

All websites are equipped with Google Analytics to track the visitors to your site and the overall progress of your search engine optimization project. We can even assign goals which will track how many of your visitors use the contact form on your website. Generally, a contact form is placed on every page of your law firm’s website so that a call to action is clearly visible, regardless of the page your visitors enter on.

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