SEO | Law Firm » Press Releases

Lawyer Magazine, BLF, Highlights Bold and Critical Strategies in January Issue to Increase Law Firm Results

slfadmin — Sun, 01 Jan 2012 23:03:20 +0000

Tampa, FL December 30, 2011 – Bigger Law Firm, a magazine for attorneys, kicks off its January 2012 publication packed full of legal marketing and branding strategies. In its popular Virtual Impression column, Ross Fishman of Fishman Marketing is interviewed and sums up the approach lawyers should be taking in the year ahead.

January's issue of BLF Magazine is all about white space and how lawyers can harness the power of white space in their legal marketing efforts.

This is a great time to be bold,” said Ross Fishman. “Firms that market more aggressively in this recessionary economy achieve more results than competitors. Otherwise, you are missing a big opportunity to take your firm to the next level. Marketing is not just the business of making pretty pictures; it is about driving revenue and showing market leadership.”

Fishman goes on to explain the importance of slogans to catapult a law firm to be known by the greater public. Speaking of the power of short phrases, the January issue also delves into how to capitalize on the brevity of Twitter to increase law firm marketing campaigns and upcoming events. Twitter is a fast and effective way to reach the site’s 58 million users and future clients.

“The January issue will invigorate your marketing efforts in 2012,” said Bigger Law Firm’s editor Krystina Steffen. “Last year’s success of the magazine launch and the results it has already created for subscribers who implement the strategies mentioned make the magazine a must read for attorneys and legal marketing departments.”

The first issue of the new year also emphasizes the importance of effective lawyer website designs. Bigger Law Firm pays homage to VW’s “Think Small” campaign and shows how white space can make your website more readable, attractive, and convert viewers into clients. The magazine also explores how to create an online media room to attract good press. itunes podcasting and setting up a virtual office is demystified so that law firms can do more with their marketing dollars and make a positive impact on their revenue.

“Resolve to make 2012 the time when your firm maximizes its marketing campaigns online and offline,” said Steffen. “The key is to be consistent, be aware of the latest tactics, and commit to high-quality best practices. The magazine is a quick read and will give you inspiration to do just that.”

Readers that subscribe also receive a free Law Firm Newswire press release for every month of subscription. To learn more about how to build a Bigger Law Firm™, visit http://www.seolawfirm.com/blf-magazine/ or call 1.800.728.5306.

Bigger Law Firm™, a magazine for attorneys
SEO | Law Firm™
An Adviatech Company
9280 Bay Plaza Blvd
Suite 706
Tampa, FL 33619
Call: 1.800.728.5306
http://www.seolawfirm.com
Facebook: http://www.facebook.com/pages/The-Bigger-Law-Firm-magazine/209258985809522
Twitter: http://twitter.com/blfmagazine

Lawyer Magazine, BLF, Ships Latest Issue About Need for Modern Web Design and Mobile Sites to Attract Clients

slfadmin — Thu, 01 Dec 2011 23:01:01 +0000

Tampa, FL December 1, 2011 – Bigger Law Firm, a magazine for attorneys, treats December readers to an exclusive look at the importance of modern lawyer website design and the need to capitalize on the growing client base using their mobile devices. Paying attention to both resources for a law firm can pay off big for new business development and connections.

To make a big Virtual Impression, one of the magazine’s popular columns, the magazine’s art director notes that it takes paying attention to the smallest details to keep visitors on the firm’s website. Reading the December issue will show attorneys how to create or critique their site to improve for the new business year in 2012.

Legal Magazine for Attorneys Highlights Essential Lawyer Marketing Tips

“Part of taking your law practice to the next level is also making yourself a valuable resource to the media and hosting web conferences to reach out to new prospects,” said Bigger Law Firm’s editor Krystina Steffen. “We give you the latest tips to incorporate these tactics into your law firm marketing efforts immediately for little to no cost.”

The legal magazine also delves into how to create compelling online videos and harness the power of Google Places to do more for a multi-practice law firm. And just in time for holiday office wish lists, the December issue highlights the best apps for practice management.

“Law firms of all sizes can transform their office and take their practice mobile with the latest technology and time saving programs,” said Steffen. “Our writers make sure to give you the best information in an efficient way that will positively impact your bottom line.”

In Ask An Expert, a favorite part of the magazine, JD Supra CEO Aviva Cuyler is interviewed and discusses how lawyers can boost their business by building visibility in both social media and search engines.

When readers subscribe in December, they can get a free Law Firm Newswire press release distributed for every month of subscription. Monthly magazine subscribers will find many ways to build a Bigger Law Firm™ with the December issue. To learn more, visit http://www.seolawfirm.com/blf-magazine/ or call 1.800.728.5306.

Growing Legal Marketing Company Launches Magazine

slfadmin — Thu, 27 Oct 2011 16:18:35 +0000

Tampa, Fla. – Adviatech has been expanding a lot in 2011. The tech-focused marketing company recently launched a full color, print publication that stands in stark contrast to their high-tech organization. A print magazine, some say, is a bold move for the online company, especially in today’s frenzy for digital media.

The company is tucked away in a humble office park in east Tampa and for six years has been working tirelessly to be the go-to company for search engine optimization, Internet marketing, and online graphic design. Adviatech’s brand, SEO | Law Firm (http://www.seolawfirm.com) has quickly positioned itself as a heavy-hitter in the legal marketing industry for law firms across the nation.

Co-founder, Jason Bland said, “Because our law firm marketing holdings account for more than 85 percent of our revenue, the recession took a little longer to catch up with us. But in 2010, we felt it. So I trimmed our expenses and asked our employees to accept a freeze on pay increases for six months. Then, I brought my team together and we completely rebuilt our marketing plans, launched some new products and services and launched Law Firm Newswire.”

By the end of Adviatech’s fiscal year 2010, the company was back on strong footing and closed out their fifth consecutive profitable year. The pay increase freeze was lifted, and full time and eligible part time employees were offered health, dental, and retirement contribution matching as well as paid vacations and other perks.

Many of their clients may not recognize the Adviatech name but they are very familiar with their brands such as law firm marketing company, SEO | Law Firm and news distribution service, Law Firm Newswire. Rather than focus solely on search engine optimization, the company believes that attorneys should have comprehensive marketing strategies using online news outlets, blogging, and social networking that simultaneously help a company’s search engine placement. Their comprehensive approach to legal marketing has helped the company win clients away from considerably larger competitors.

Bland uses the size of the company as a selling point when sitting down with law firms.

“Online marketing changes quickly,” said Bland. “The rules are not always the same. I always tell lawyers that it generally takes a long, drawn out act of Congress for their line of practice to change. For us, it takes an act from Google that could very well happen this afternoon. A company with a team of 20 is going to have the agility to evolve quicker than a company with 2,000 staff members.”

So far in 2011, the company has expanded Seolawfirm.com and the popular SEO | Law Firm Legal News Center, created a law library on their website, and increased their Law Firm Newswire distribution network to 230 news outlets across the country. And next week their magazine, Bigger Law Firm, a magazine for attorneys, ships out to law firms across the country.

In a time when print publications are going digital, the Bigger Law Firm magazine is only available in print. A decision met with criticism from some members of the company but Bland sees it differently.

“I have sat across from a lot of lawyers who do not have computers on their desk,” Bland said. “That is exactly who we intend to reach out to with BLF Magazine.”

The November issue’s feature is called “The Evolving Lawyer”, to help attorneys grow their firms with free apps, gadgets, and online tools.

To learn more, visit the SEO | Law Firm Press Room at http://www.seolawfirm.com/press/.

# # #

Press Contact
Adviatech Corp.
Holdings: SEO | Law Firm, Law Firm Newswire, Bigger Law Firm
9280 Bay Plaza Blvd.
Suite 706
Tampa, FL 33619

Angela Daniels
Call: 1.813.574.1228

The Bigger Law Firm magazine Talks About the Technologically Evolving Lawyer in November Issue

slfadmin — Wed, 19 Oct 2011 13:42:24 +0000

Tampa, FL October 18, 2011 – Bigger Law Firm, a magazine for attorneys, debuts its first issue in November. The magazine focuses on the power of technology to help law firms of all sizes evolve. From innovative ways to increase law firm marketing efforts to building a dynamic lawyer website, Bigger Law Firm discusses useful tips to help a law firm grow and attract more clients.

BLF Magazine Talks about The Evolving Lawyers in November's Issue

The first issue features how lawyers can use mobile devices, cloud computing, and online legal marketing to run a more efficient business. Part of this involves taking the time to sync a firm’s online message with offline strategies such as television ads and billboards. This also includes having a unique, memorable graphic design that easily communicates a law firm’s brand and resonates with target clients.

“Lawyers are extremely busy and having a publication like Bigger Law Firm as a resource will help them get the latest information that will positively impact their bottom line,” said Bigger Law Firm editor Krystina Steffen. “All of our writers are attorney marketing pros that deliver the information in a concise, insightful way.”

The November issue also spotlights two experts that every law firm should be following. Steven Choi, the founder of LawLink, shows how lawyers can effectively use social media to increase their online traffic and gain new clients and referrals. Jason Bland, founder of SEO | Law Firm, explains the top website errors a law firm should never engage in. Steering clear of these mishaps helps firms gain more credibility, better SEO rankings, and the ultimate goal of profitability.

“Our mission is to also give the reader access to information that is usually only discussed behind closed doors or pricey seminars,” said Steffen. “When you can implement these tools faster, your firm can trim costs internally and reach a wider range of clients within days and months, not years.”

Exclusive tips for magazine subscribers include information on creating a Google Places listing for a law firm that has distinct practice areas. Duplicate listings with separate website links can cause a firm’s secondary listings to be suspended or unapproved. Google Places is a key part to increasing search engine ranking and a firm’s conversion rate.

Bigger Law Firm also discusses how video blogging can attract new clients and how smartphone and tablet apps can free lawyers from the office environment and interact with clients, referrals, and get the best information for upcoming cases.

As part of the legal magazine launch, subscribers can get a free Law Firm Newswire press release distributed through this big legal news network for every month of subscription. Subscribers will also get a free email newsletter about lawyer marketing strategies each week and an exclusive, monthly SEO tip.

Monthly magazine subscribers will find many ways to build a Bigger Law Firm™ with the in-depth content. To learn more, visit http://www.seolawfirm.com/blf-magazine/ or call 1.800.728.5306.

Bigger Law Firm™, a magazine for attorneys
SEO | Law Firm™
An Adviatech Company
9280 Bay Plaza Blvd
Suite 706
Tampa, FL 33619
Call: 1.800.728.5306

Lawyer Magazine Bigger Law Firm Teams Up with Law Firm Newswire

slfadmin — Mon, 03 Oct 2011 18:30:38 +0000

Tampa, FL October 3, 2011 – Bigger Law Firm, a magazine for attorneys, launches in a less than a month. The magazine is written by law firm marketing specialists and is poised to give real insight and many tips to increase the success of law firms across the United States.

“With a wealth of multimedia at an attorney’s fingertips, it is essential to know what tools to use online and offline to increase your client base and outshine the competition,” said Bigger Law Firm editor Krystina Steffen. “The magazine gives attorneys ideas and action items to make a difference in their marketing plans.”

As part of launch promotions, Bigger Law Firm is partnering with Law Firm Newswire to offer a free press release distribution for every month of subscription. Law Firm Newswire sends press releases out through their extensive distribution network of news outlets, websites, and blogs. Through syndication, these press releases reach thousands of potential clients and increase a firm’s search engine rankings.

“Law Firm Newswire usually charges $45 a press release and we worked with them to offer a free distribution of any release you want for each month you subscribe to Bigger Law Firm,” said Steffen. “Subscriptions are $24.95 a month, so it is a big bonus to get the magazine and your press release out to increase your law firm marketing.”

Bigger Law Firm knows the power of legal marketing and sees the partnership with Law Firm Newswire as a strong way to demonstrate the features of a robust marketing plan. Optimized press releases go to top news sources, Twitter, hyperlink back to an attorney’s website, and ultimately get emails and phone calls from new clients to increase.

In addition to the legal magazine and the press release promotion, Bigger Law Firm gives subscribers an email newsletter full of legal marketing tips and insider knowledge. And once a month, exclusive search engine optimization tips are sent out by email. All of this indispensable information is only for magazine subscribers and part of building a Bigger Law Firm™. To learn more, visit http://www.seolawfirm.com/blf-magazine/ or call 1.800.728.5306.

Bigger Law Firm™, a magazine for attorneys
SEO | Law Firm™
An Adviatech Company
9280 Bay Plaza Blvd
Suite 706
Tampa, FL 33619
Call: 1.800.728.5306

http://www.seolawfirm.com

Twitter: http://twitter.com/seolawfirm

Law Firm Marketing Company Offers Mobile Lawyer Websites

slfadmin — Thu, 29 Sep 2011 18:28:49 +0000

When people experience a life changing event, they turn to their smartphone for an instant answer. As they seek a resolution to their problem on a search engine, they stumble on a handful of lawyer websites.

29-September-2011 –The attorney website that is geared toward a mobile audience will keep their interest. A site that only partly shows up, does not have a mobile way for them to contact the firm, and has never-ending text will be clicked off. With millions of people using their smartphones to find the perfect lawyer to represent them, attorneys need SEO | Law Firm’s mobile website design service. As a leading law firm marketing company, SEO | Law Firm helps attorneys nationwide stay ahead of their competition.

“It is not enough to just have a website,” said SEO | Law Firm’s Art Director Kristen Friend. “You could be losing out on a key audience that is ready to find legal representation.”

A mobile website uses a clean “app-style” design to fit the must-read information on a smartphone screen. It engages people with bigger icons and buttons, contact forms and downloadable v-cards, and is all about converting them to contact the firm or refer the site to a friend. SEO | Law Firm designs mobile sites as a budget-friendly add-on to their complete suite of website design and legal marketing services. The mobile site gets updated every time the critical parts of the main website are modified.

“A mobile lawyer website shows you understand how people want to find out more about your firm,” said Friend, who has led the design team since 2008 and helped hundreds of firms with new and updated website designs. “Without a mobile site, you could frustrate viewers who will then never visit you on their laptop or desktop computer when they get back to their home or office.”

Site optimization for mobile phones is a fundamental part of engaging the customer and a critical part of an attorney’s marketing campaigns. SEO | Law Firm works with each law firm to create a high-performance look with images and professional elements that speak to the firm’s client base. The design is easy to navigate no matter which type of smartphone is used.

SEO | Law Firm’s mobile site design service is part of the company’s objectives to help attorneys Build a Bigger Law Firm™ with proven and emerging lawyer marketing strategies.

To learn more about these and other design services from SEO | Law Firm™, call 1.800.728.5306 or visit http://www.seolawfirm.com/web-design/mobile-websites/

SEO | Law Firm
An Adviatech Company
9280 Bay Plaza Blvd Suite 706
Tampa FL, 33619
1.800.728.5306

http://www.seolawfirm.com

SEO | Law Firm Expands Branding Services

slfadmin — Mon, 26 Sep 2011 18:27:21 +0000

Tampa, FL September 26, 2011 – Branding is typically the last thing a law office considers, but in fact needs to be the first item of business before launching a new office or revamping an older law firm with a new look.

“Branding is the cornerstone of any lawyer marketing strategy and investing in a smart branding campaign pays forward by bringing in new clients and referrals,” said Kristen Friend, SEO | Law Firm’s art director.

SEO | Law Firm, a law firm marketing company, recently launched three new reasonably priced branding packages for lawyers and also offers third-party focus groups to help assist in choosing a distinctive lawyer logo. The choices include critical services for a firm’s legal marketing plan:

• Branding Kit One – includes logo design, tagline, brand development, and business card design; firms also work one-on-one with SEO | Law Firm’s designer to research your firm and the competition to create a unique brand.
• Branding Kit Two – includes all aspects of Kit One, plus letterhead, envelopes, and note cards.
• Branding Kit Three – includes all items in Kit One and Two, plus office posters and newsletter template.
• SEO | Law Firm also offers focus groups for logo and website designs.

A law firm’s brand tells a story through an image that is universally understood by all who see it. In other words, it is a distinctive and distinguishing feature of a lawyer’s practice that conveys who the firm is and what they stand for.

“A good brand is far more than a string of last names, and even more than just a logo,” added Friend. “By building a recognizable brand first, the attorney can take a hold of his or her market better.”

While those in the legal industry know who the competition is, potential clients just want a lawyer. They do not know the differences between one firm and another. It is up to the firm to provide clients with a clear and recognizable brand that conveys who and what they are. Clients want to know their choice in legal counsel will help them through a crisis, whether it is a personal injury, bankruptcy, divorce or medical malpractice concern. They want to know they made the right choice.

SEO | Law Firm is dedicated to Building a Bigger Law Firm™ for law firms of all sizes throughout the United States. To learn more, call 1.800.728.5306 or visit SEO | Law Firm™ at http://www.seolawfirm.com/design/branding/

SEO | Law Firm™
An Adviatech company
9280 Bay Plaza Blvd.
Suite 706
Tampa, FL 33619
Phone: 1.800.728.5306

http://www.seolawfirm.com

Twitter: http://twitter.com/seolawfirm

Press Room Enables Media to Interact with Leading Legal Marketing Company

slfadmin — Tue, 20 Sep 2011 18:19:06 +0000

Tampa, FL September 20, 2011 The new press room on Seolawfirm.com includes logos, images, and company facts to make reporting about the law firm marketing company a lot easier. The enhanced press room that launched this week reaches out to traditional news sources and online news outlets.

As a leading legal marketing company, SEO | Law Firm knows firsthand how important it is to clearly communicate with the press. Journalists can subscribe to the SEO | Law Firm news feed either by email or RSS to get updated information about the company or receive prototypes of upcoming products such as their innovative lawyer magazine, Bigger Law Firm™, which ships out in November. The company also provides a list of facts about SEO | Law Firm and parent company, Adviatech for reporters and bloggers to reference when writing about the company.

Interim press contact Angela Daniels said, “We want to be an approachable company that the media can turn to when discussing our market. We are also a rapidly growing company with a lot of SEO knowledge and are known for being tech savvy. We are very excited to talk about how we help firms take advantage of the latest in online marketing.”

Aside from being more “approachable”, SEO | Law Firm rebranded over the summer to show that a serious law firm marketing company does not have to be all about pillars, gavels, and cliches. The shift in direction for the company came after a year of planning and in-depth market research.

Art Director Kristen Friend led the rebranding of SEO | Law Firm this year and designed the new press room for the media. Friend, who worked as a journalist before joining Adviatech in 2008, used her experience with corporate press kits to build an easy to use portal on Seolawfirm.com.

“When writing a story, journalists want easy access to information about the company, real time updates, contact information for key representatives and high resolution imagery,” Friend said. “We used those points as the foundation of our new press room.”

With many new services and developments coming in 2011 and beyond, SEO | Law Firm’s press room will be the go-to resource for the media to learn how the company is dedicated to Building a Bigger Law Firm™.

To learn more, call 1.800.728.5306 or visit the SEO | Law Firm™ Press Room at http://www.seolawfirm.com/press/

SEO | Law Firm™
An Adviatech Company
9280 Bay Plaza Blvd
Suite 706
Tampa, FL 33619
Call: 1.800.728.5306

Lawyer Magazine, Bigger Law Firm Offers Free First Issue of Magazine

slfadmin — Thu, 15 Sep 2011 16:09:37 +0000

Tampa, FL September 15, 2011 Bigger Law Firm’s debut issue ships in less than a month. The first issue is free to readers who sign up online. The magazine is steps ahead of many legal marketing publications and focuses on the evolving law firm of today. The content is written by leading law firm marketing specialists and shows lawyers how to utilize and benefit from online marketing, cloud computing, and social media.

“The magazine is packed with useful tips and real tools to propel your law firm forward,” said editor Krystina Steffen. “Our writers help firms of all sizes make a bigger impact every day.”

Bigger Law Firm™, a magazine for attorneys, was created to fill a niche in the market where many legal publications concentrated on awards, ads, and only a few tangible articles. Each issue highlights the latest legal marketing strategies, apps on smartphones and tablets, graphic design, and search engine optimization techniques.

“The content is sure to elevate your firm’s strengths and help target your marketing to the best practices in use today,” said Steffen. “Online marketing is an ever-changing field. The magazine will help your firm get in the know and respond to the changes quicker.”

The quality of content is written to fit into a lawyer’s busy schedule. Lively and direct, the full-color lawyer magazine has 100 percent original pieces.

After the first free issue, readers can subscribe to Bigger Law Firm for $24.95 a month. When a subscription is ordered now, firms can get a free Law Firm Newswire press release distributed for every month of subscription ($45/month value). The press release is automatically optimized and distributed to powerful news outlets such as Google News, Twitter, and even local metro news media. Subscribers also get an exclusive, weekly email newsletter and monthly SEO tips.

Get bigger with the Bigger Law Firm™, a magazine for attorneys. To learn more, visit http://www.seolawfirm.com/blf-magazine/ or call 1.800.728.5306.

Bigger Law Firm™, a magazine for attorneys
SEO | Law Firm™
An Adviatech Company
9280 Bay Plaza Blvd
Suite 706
Tampa, FL 33619
Call: 1.800.728.5306
http://www.seolawfirm.com
Twitter: http://twitter.com/seolawfirm

SEO | Law Firm News Center Gets Face-Lift as Readership Soars

slfadmin — Fri, 02 Sep 2011 16:54:10 +0000

Tampa, FL – SEO | Law Firm recently gave its Legal News Center a big face-lift. When SEO | Law Firm rebranded last month, it also increased the amount of content and engaging images on the Legal News Center. Its writers produce hundreds of content pieces for clients every month, so SEO | Law Firm wanted to give these professional journalists an outlet to show their talent. The focus is on news magazine style columns and getting deeper into legal news topics.

“The columns by our team of accomplished writers showcase exclusive, breaking news stories that law firms will enjoy and gain something from,” said SEO | Law Firm Legal News Center Editor Krystina Steffen.

Each week, the respected writers delve into topics covering the U.S. Supreme Court and Congress, technology and science, politics, and In Good Practice – a general interest section. The Legal News Center takes an intellectual, unique point of view on stories that are essential to know and cutting-edge topics. Readership has soared since the launch nearly two years ago and columns have been read by big movers and shakers in the legal world and judiciary.

“The legal community connects with our writers’ sharp analysis of current stories that matter to the field,” said Steffen. “They appreciate our in-depth coverage and thought-provoking pieces.”

Along with the exclusive articles and features, readers can listen to podcasts and subscribe to a weekly email newsletter. The SEO | Law Firm Legal News Center maintains an ethical division between the news coverage and the parent company’s objectives. The Legal News Center writers are committed to integrity, accuracy, and expert insight on the topics that they write every week.

Adviatech Corporation is the parent company of SEO | Law Firm. SEO | Law Firm maintains solid partnerships with leading news affiliates and is an innovator of SEO strategies for law firms across the nation. To learn more about SEO | Law Firm or to visit the Legal News Center, go to http://www.seolawfirm.com/newsroom/ or call 1.800.728.5306.

SEO | Law Firm™
An Adviatech Company
9280 Bay Plaza Blvd
Suite 706
Tampa, FL 33619
Call: 1.800.728.5306
http://www.seolawfirm.com
Twitter: http://twitter.com/seolawfirm