Each week, we talk about the various elements that will make your law firm’s web site rank higher in search engines. Google having the highest standards is of course, the search engine we base our law firm web design and law firm search engine optimization practices and policies around. But to truly understand search engine [...]
While many of us are anxiously waiting for next weeks election to see who will take office in January of 2009, we would like to remind you that this is the best time of year to elect a new brand for your law firm. Your law firm web design is going to be the first [...]
The Psychology Behind Marketing a Law Firm – Part II Your law firm web design could very well be what’s keeping potential clients from contacting you. Think about that for a moment. Your web site is the first impression someone from the internet is going to have. Disappoint a visitor with an unprofessional web site [...]
It takes more than just a web site to get a law firm positioned on the internet. It takes some imagination to communicate with a firm’s target market. Lawyers are flocking to the internet to invest their marketing dollars. And they should. No other medium gives them access to a large pool of people who [...]
Most businesses include a branding strategy in their start up phase. A logo, slogan, positioning statement, and image that will follow their company name from marketing literature to the internet. Lawyers, however, tend to overlook the importance of branding. Simply put, branding is about subconscious recognition. When somebody sees a symbol, they don’t have to [...]
One of the greatest benefits of the internet is that you have a sea of people already needing a lawyer, you just have to be found. When advertising on radio, television, or in newspapers, you generally spend your marketing dollars convincing others that they need an attorney. With law firm marketing by search engine optimization, [...]
A web site should instill confidence and help law firms stand out. So why do so many attorneys insist on using pillars and gavels? Whether the last straw was dropped in a marriage, a DUI received on a Friday night, or a company board meeting ending with a vote to restructure in bankruptcy, people are [...]
When designing your law firm’s web site, you should think creatively. Having a web site that looks like every other law firm’s web site is simply going to tuck your firm away in a see of many other search results. It is important to pay attention to detail. With it being rumored that Google ranks [...]
In recent issues of Law Firm Marketing Weekly, we have been focusing on design. We feel that this is a part of search engine optimization that is often ignored. So how important is design? Google, in their webmaster guidelines says “If you’re thinking about hiring an SEO, the earlier the better. A great time to [...]
The value of the internet, when it comes to marketing, is in its ability to give you the opportunity to sell to those who are interested in your product or service or in your cases, get more cases from people/businesses in need of representation in your area of practice. Of course, Google doesn’t know anything [...]
