Collectively, your logo, business cards, brochures, and website all make up your law firm’s face. Even if you market with pictures of yourself or other attorneys in your firm, your brand is still the face of the firm. When it comes to design, unless you have a creative background with the technical knowledge to go [...]
Last week, Google introduced a new change to their search engine results. By taking pages, images, and news that people in your Plus 1 network liked and items you liked, they modify the search results by placing websites liked by your friends higher. You may not have remembered signing up for a Plus 1 account [...]
When planning your website, search engine optimization, and online legal marketing strategy, determining your practice area is probably going to be a more difficult task than you originally anticipated. Not because you do not know what you do but rather, do not know what to focus on with your website. Remember, the goal of your [...]
With parties, travel, holiday planning and shopping taking the top slots in your priority list it is important to also use this time of year to establish a law firm marketing plan for 2012. December is by far the busiest time of year for us because law firms use the traditionally slower month to look [...]
There was a time when Adobe Flash (formerly Macromedia Flash) was the web’s future. Its ability to put moving objects, presentations and animations on a website made it an industry standard. Many law firms embraced the technology by having their entire websites made in Flash. Thinking it would help keep the attention of their web [...]
A lot of law firms are frustrated when they find out that the website they just built cannot be optimized. It seems as if the time and money that was put into the site was all for nothing. Sometimes it is better (and costs less money) to start over with a new website that is [...]
Among the many challenges that law firms have to deal with is, of course, growth. Lawyers spend millions of dollars on marketing every year in an effort to get new clients. From billboards, to television, radio, and the Internet, law firms are spending money to accomplish one thing – to build a bigger law firm. [...]
A logo is the face of every company and your law firm is certainly no different. If you think your face should be your law firm’s logo, you should reconsider. An estimated 65 percent of the United States population is made up of visual learners, which shows that people interpret the world in visual ways [...]
We use Google as a standard in search engine optimization because their ranking algorithm is the most stable, relevant, and widely used. Claiming more than 80 percent of North American search queries each month, Google is the standard we use to do search engine marketing. Google is interested in showing only the most relevant, high-quality [...]
When we talk about a content based strategy for law firm marketing, we also mean video content. Videos offer a number of advantages to your firm’s marketing strategy. You can explain various details about your practice area(s) to your website videos as well as build links back to your website with videos on YouTube and [...]
