A lot of attorneys enjoy a content management system (online website editor) because it allows them or members of their staff to make changes to their website without having any programming or design knowledge. An online content management system also makes it convenient to edit a law firm website because it requires no additional software. [...]

Many lawyers and law firms fail to connect with their target audience. Connecting with your target client base is absolutely vital in converting your legal marketing dollars to new cases. But what exactly does connecting mean? When talking about legal marketing, connecting means being found and communicating with your target audience. Being Found When someone [...]

Each year, some of us day dream about where we will be next New Year’s eve. That is also a good time to ponder on where you have been. What decisions were made that helped your law firm grow and get new cases in the previous year? Even more importantly, what is eating your marketing [...]

To get the most out of your legal marketing strategy for the upcoming year, you may need a new look. Not just a new web site but a new brand all together. Attorneys and law firms that utilize a branding effort will convert better across all advertising medias because a strong brand gives their target [...]

Your law firm’s web site might have a great design but if it is not optimized for the right keyphrases, your traffic will be either non existent or not relevant to your firm. The biggest mistake many web developers make is simply thinking too broad. For example, when building a web site for a divorce [...]

Lawyers and law firms are moving their marketing dollars from Yellow Pages to the natural white search engine results. In years passed, the process of legal marketing started and often stopped with a yellow page ad. Need law firm marketing? Simply make the biggest, best, most attractive and catchy full page advertisement in your local [...]

Several law firm directories exist online and many customers ask if the directories are worth it– simply put, yes. Search engines use directories to find quality web sites. If your web site is linking to a law firm directory, it is a highly relevant link and generally from a high page ranking web site. The [...]

Omitting Search Engine Optimization from your Legal Marketing Can Cost Your Law Firm Many law firms are still not utilizing the Internet in their law firm marketing to get more leads from their web site. This is often due to not fully understanding the process of optimization, or the value associated with it. Currently, you [...]

It’s that time of year again. The closing of a year past, the beginning of a new one, and the time of year when many law firms start thinking about next year’s legal marketing strategies. If your law firm is planning to harness the power of the Internet for 2009, some early planning may be [...]

Each week, we talk about the various elements that will make your law firm’s web site rank higher in search engines. Google having the highest standards is of course, the search engine we base our law firm web design and law firm search engine optimization practices and policies around. But to truly understand search engine [...]