We love marketing law firms, improving brands, and helping you communicate in a way that brings in new clients. But we are also competitive, so when a report is released showing one part of SEO | Law Firm’s marketing plan sending more traffic to lawyers than Lawyers.com, FindLaw’s directory, Yellow Pages and other legal directories, [...]
Lawyer directories can help drive leads to your firm and build valuable links to your website. However, if your website was built by the same company that is giving you a directory listing, you may not be getting the whole truth with your statistics. A couple of large companies that have popular lawyer directories merge [...]
Collectively, your logo, business cards, brochures, and website all make up your law firm’s face. Even if you market with pictures of yourself or other attorneys in your firm, your brand is still the face of the firm. When it comes to design, unless you have a creative background with the technical knowledge to go [...]
Last week, Google introduced a new change to their search engine results. By taking pages, images, and news that people in your Plus 1 network liked and items you liked, they modify the search results by placing websites liked by your friends higher. You may not have remembered signing up for a Plus 1 account [...]
Having a blog on your website is as mandatory as your phone number and contact information. Blogs allow you to offer your site’s visitors concise information related to your area of practice and it keeps your website growing with new pages of content. Before we go into writing blog entries, let’s first talk about what [...]
A new year is upon us and it is time to start working on your law firm’s growth for 2012. If you are not doing these three things, now is the time to start. 1) Start Spreading the News – A monthly press release routine keeps your firm in the spotlight, creates inbound links that [...]
So what makes a good keyphrase for your 2012 law firm marketing strategy? It may come to you as a surprise but popularity is not all that makes a good keyphrase. A keyword like “lawyer” that gets millions of inquiries a month on Google will not serve your law firm because it is too general. [...]
When planning your website, search engine optimization, and online legal marketing strategy, determining your practice area is probably going to be a more difficult task than you originally anticipated. Not because you do not know what you do but rather, do not know what to focus on with your website. Remember, the goal of your [...]
With parties, travel, holiday planning and shopping taking the top slots in your priority list it is important to also use this time of year to establish a law firm marketing plan for 2012. December is by far the busiest time of year for us because law firms use the traditionally slower month to look [...]
There was a time when Adobe Flash (formerly Macromedia Flash) was the web’s future. Its ability to put moving objects, presentations and animations on a website made it an industry standard. Many law firms embraced the technology by having their entire websites made in Flash. Thinking it would help keep the attention of their web [...]
