Law Firm Marketing

If you tuck away the contact form, you are requiring the visitor to make an extra step to contact your law firm. The average visitor to an attorney website will visit 2.3 pages on your site. This number can be increased if you keep a blog actively updated. However, if the homepage is the first [...]

Every law firm has competition. Whether it’s the attorney that buys primetime television slots, the firm that takes over the front, side, and back of the phone book, or the lawyer who practices the same area of law in your building; competition is everywhere.
When deciding how to best search engine optimize an attorney website, we [...]

A lot of shuffling is taking place in the Google algorithm right now. Last year, their modified algorithm named “Google Caffeine” was released for public testing. In the summer, we reviewed it and realized that they were changing for the better. In November, they announced that they would begin upgrading their data centers.
In the last [...]

Patience may be a virtue, but it is new cases that keep your law firm growing; and waiting for someone to stumble onto an older website is not going to help your firm achieve those goals.
A common mistake made by many law firms is pushing their website and online legal marketing strategies to the back [...]

We have been critical of Twitter in the past, but the fact is Twitter drives traffic. To effectively use it, you need content to which people will be sent. Doing a “tweet” that gives personal updates like “I’m at a restaurant,” or “Driving on interstate,” or “In a small accident from tweeting on the interstate” [...]

The Internet gives law firms many opportunities to market themselves in much more affordable ways than traditional print, television and radio. In fact, even paying an online law firm marketing company to take care of everything for you can generally cost less than using a less effective Yellow Pages advertisement.
Due to hectic schedules, most lawyers [...]

If your law firm has a website as a part of its online legal marketing strategy, chances are it’s getting traffic every day. The value and volume of the traffic are things that need to be improved through search engine optimization, but this article is more about knowing what’s going on with your website’s activity.
When [...]

An exciting part of what we do is designing new websites and re-branding law firms. It’s a lot of fun. It’s in this area of law firm marketing that we get to be the most creative as we strive to exceed what we’ve done in the past.
In our Tampa office, we have a constant arm [...]

When blogging, many are concerned about making their blog entries too long or too short. Are their standards to blogging on your own website?
While your onsite blog may not have a built-in character minimum/maximum, it generally is a good idea to at least complete a thought in 1-2 paragraphs. If you are just announcing a [...]

Frequently, prospective clients will ask us why a particular lawyer or law firm in their area or local association is ranked high on the first page. It is a legitimate question – the best way to start marketing your law firm online is to find out who your competitors are.
Over the years, here are some [...]