Three years ago, Google launched Google+, but along with the new network came a myriad of tough rules, one of which earned them backlash. You could only use a real name to become a part of Google+ based on the reasoning that members who chose to join the community should be real people. While it did create a community of authentic people, it also acted as a barrier to others who wanted to be involved, but not use their real names.
There were smaller changes made as Google+ aged, but nothing that allowed those in the wings to participate in the way that they wanted to become involved. With those incremental changes came more confusion: it was not clear what names would be allowed and which were not.
Last month, Google changed their policy, acknowledging they had not been clear, which in turn created difficulties for some of their users. It is always (more…)
As you may have heard, Google Places is now Google My Business. Billed as a versatile tool for small businesses, My Business is a repository for a large number of other Google services.
In short, it simplifies the communications components of marketing your law firm. Your firm no longer needs to go back and forth from one website to another to manage its business.
With this change, Google is entering into direct competition with Facebook’s business services. With Google My Business, the search giant hopes to get more businesses using their products. Google My Business isn’t anything new, its more of a suite consisting of existing or upgraded Google services.
- Hangouts – Video chat with customers.
- Reviews – Rate businesses according to their reviews.
- Google Analytics – See your law firm’s website statistics immediately.
- Maps – Manage your law firm’s location and information, and respond as owner on Maps on mobile.
- Insights – Determine market trends, (more…)
Last week we talked about staying compliant with Twitter’s logo guidelines. Here is a quick guide to getting more followers to your firm’s Twitter profile while correctly using Twitter’s imagery.
- Use one of the Twitter buttons to link your site and postings to your online account.
- Use one of the bird logos with your @username ( e.g. Harrellson Law) in print.
- If you are not able to show the Twitter bird, type “Follow us on Twitter @username.”
- Show the bird in front of your #hashtag or @ username in a size that matches the size of the typeface.
- If you mention a tweet, include a direct reference to Twitter or display the brand or trademarks.
- Make sure your brand still stands out. Don’t display Twitter logos or trademarks that are larger that your own marks.
- Do not use Twitter terms or the Twitter name to refer to any other service. At best, misuse of the terms will confuse (more…)
Your law firm may be using the wrong Twitter logo. Since your law firm must be adhere to all trademark laws, check what you are using soon.
Like many other logos on the internet, Twitter logo use is only allowed in precisely specific ways. Make it a point to ensure you are in compliance with their trademark policy in all formats. The link below direct the proper colors, type of font, display guidelines and settings to use the Twitter brand in marketing and advertising materials.
Here are some quick tips to keep in mind (see full guidelines here).
Twitter provides this graphic as examples of “do nots”.
- The logo must be either white or blue. No other color is acceptable.
- Always include a safety space equaling 200 percent the size of the square around the bird.
- Keep Twitter marks as they are. Don’t make alterations or use them in an ambiguous way (more…)
If your law firm wants to take advantage of a 10-20 percent conversion rate, retargeted ads can help. With them, you never say goodbye to your firm’s visitors.
Retargeting interacts with the basic nature of social media. Everyone surfs multiple types of websites. Facebook in particular is highly popular, and it offers ways to share just about anything in one way or another.
Ever wonder how items you have been shopping for somewhere else follow you into Facebook ads and other websites? That progression is the product of retargeting –- a strategy that shows you an advertisement on a new site for something you searched for on a previous one.
Yahoo is back in the web traffic game. 2013 statistics show that although Google is still the clear leader in search engine use, Yahoo is showing a healthy uptick in overall web traffic, for the first time in two years. The numbers do not include mobile traffic. Those numbers are out soon and may show a different story.
Comscore, which ranks top U.S. websites, reveals Yahoo hit 196.6 million unique visitors in July 2013, while Google ranked second at 192.3 million. Yahoo also led Google in May 2011. It is obvious the trends are shifting and the competition is fiercely close. While these numbers may seem to indicate Yahoo is taking a lead in the industry, the statistics do not measure just that parameter. They measure all of Yahoo’s various channels, including, but not limited to Yahoo News, Flickr and Yahoo Finance. However, the Yahoo numbers do not include any Tumblr traffic.
If you received a manual action or unnatural links penalty on your website, it is not forever. The penalties, which may range from months to years, do have an intrinsic end date and are related, according to Distinguished Google Engineer Matt Cutts, to the “severity of the problem that Google sees.” There are no notifications sent when a penalty expires and if one has expired, the manual spam actions viewer changes and no penalty is shown.
It is important to note, that if the viewer shows no penalty when it is checked, then there is no penalty. Google employee John Mueller reinforces that observation by noting in Webmaster Central Help Hangouts that if there is no manual action showing, there is no penalty on the website. An unnatural links penalty is not to be confused with notifications of algorithmic issues. Those problems do not expire and a website must be (more…)