Far too often, law firms focus entirely on their websites with the marketing strategy being an afterthought. For the best performance, you should lay out your online law firm marketing plan before creating a plan for your website. Any online legal marketing strategy comes down to getting traffic to your website and phone calls to [...]
Your law firm’s brand is comprised of several elements – your law firm’s name, your firm’s logo, and possibly your slogan. When designing your website, your designer should take into consideration the style, color schemes, and feeling that your brand instills. However, the market downturn and slow recovery are tightening the budgets of many law [...]
We hoped that such a practice was buried in the mid-90’s internet graveyard but its still a problem. Blending keyphrases into your attorney website that are invisible to your readers is a technique that makes the Google Bot’s face red and will almost guarantee a delisting. However, some webmasters building attorney websites are still using [...]
It seems like just yesterday the web was a static place to be. Websites were static. News feeds updated as frequently as newspapers, and search engine rankings were pretty stable for extended periods of time. Actually, that time never existed. The web has always been dynamic and quick to change, but in recent years it [...]
Google puts a strong emphasis on website quality – quality content, quality navigation, quality inbound links, quality outbound links, quality, quality, quality. Therefore, it should come as no surprise that your website being up and without returning “not found” errors is an important aspect of getting and achieving a high ranking. As Google visits your [...]
Google (NASDAQ: GOOG) does not hold back any secrets when it comes to what they want in their index. Hundreds of blog entries, FAQs, statements in the news, and tutorials all say one thing – content. Google wants to see content and they respect websites that bring it to their search engine. That is why [...]
When driving home from the office the other day, I was heading west on a clear evening. The sun was glairing in my eyes and I found myself squinting and blindly reaching for the sun visor to make the overwhelming amount of light stop harassing my pupils. Immediately I thought “that was like looking at [...]
When we started this company over five years ago, content management systems were a thorn with which every search engine optimization specialist was constantly coming in contact. Their clunky feature lists and inability to customize individual titles made them a nightmare to deal with and generally resulted in futile optimization efforts. How the times have [...]
As an online law firm marketing company, our specialty is lawyer search engine optimization and getting law firm websites to rank higher in Google and other search engines. Therefore, we frequently talk about it and all things that center around “SEO.” In fact, we love “SEO” so much that we even put it in our [...]
Every law firm has competition. Whether it’s the attorney that buys primetime television slots, the firm that takes over the front, side, and back of the phone book, or the lawyer who practices the same area of law in your building; competition is everywhere. When deciding how to best search engine optimize an attorney website, [...]
