A major concern of law firms (mid to large firms as well as sole practicing attorneys) is whether or not they will see a return on their search engine optimization. For smaller firms, an even bigger concern is whether they can afford search engine optimization at all. Since last year’s economic downturn, traditional advertising has [...]
When performing a search engine optimization analysis for a new legal client, we ran across a competing law firm whose website had been online since 1996. The website was ranked number one and it appears it will stay that way indefinitely. Thirteen years… The Internet has been used commercially since the early nineties and began [...]
We hope we have provided useful information as we have shown you how writing articles is a valuable way to build links to your law firm’s website. Truly, there is no better or more ethical way to link to your site. The other side of search engine optimization, however, deals with your actual website. Items [...]
How to Write Legal SEO Articles – Part III Over the past few weeks, we have been talking about writing articles that drive new cases to your law firm’s website. The first step was writing a title and summary that sparks interest while utilizing your keyphrases. The second step was writing an interesting article without [...]
Last time, we talked about the importance of writing articles, how to utilize your keyphrases in your title, and a two sentence summary. Articles are used to share information with Internet users while building back-links to your law firm’s website. They are a crucial part of your legal marketing strategy. When writing your articles, you [...]
As a legal marketing company focusing on search engine marketing, we spend a lot of time expressing the importance of content. But content doesn’t really do anything if it isn’t published. Of course, the first part of using content to grow your law firm is to create it. As a lawyer, you have valuable knowledge [...]
There was a knock on the door with a man standing on the other side of that same transparent door holding a large case of something heavy. As the receptionist opened the door, the man extended a clipboard and a pen asking the receptionist to initial next to the office address, as proof of receipt. [...]
There are two sides to marketing your law firm website with search engine optimization. The first is onsite optimization. These are the changes made so your website’s tags and content clearly reflect your most popular keyphrases. The second part is link building. This is the process of getting third party websites (not affiliated with your [...]
When talking about online legal marketing, we put a lot of focus on the search engine optimization: your law firm’s Google ranking and the ability to be found. However, if your website comes up on the first page of a search result, does that mean you have a new client? The obvious answer is no. [...]
If your law firm’s website has some strong inbound links, a lot of strong useful content, and is for the most part, search engine optimized, here is one element that may be keeping your site from ranking higher in the search engines: the length of your home page. Google, in particular, loves heavy websites that [...]
