Your law firm’s website must capture users’ attention within seconds. Creating compelling photo and headline combinations is one of the more effective ways of drawing users in. A thoughtfully chosen image coupled with a short headline that evokes an emotional response can compel visitors to read more. And the longer prospects stay on your website, [...]
By Chris Wilkerson, staff writer – April 26, 2012 As the U.S. Supreme Court considers provisions of Arizona’s controversial 2010 immigration law, the country will wait to find out if the state overstepped its authority in adopting new policy. Early hints of the court’s feelings about the matter seemed to indicate that many of the [...]
A good lawyer website has many things in balance. Relevant content, search-friendly graphics and headlines, responsive interactive elements, intuitive navigation, and an overall look and feel that is both distinct and able to connect with potential clients. Much of what is relevant to both search engines and people in need of legal services is the [...]
Obama and Rep. Ryan are doing the double down tango over Medicare and Medicaid. No one knows how this will turn out, and there may be a brokered Republican convention in Tampa. What does that mean? Google+
By Brendan Conley, staff writer – April 18, 2012 The U.S. House of Representatives is considering an Internet security bill that would authorize companies to release customers’ confidential information to private security agencies and the government. The Obama administration has expressed concerns about the proposed law, while stopping short of threatening a veto. Internet users [...]
Talking about business cards on a law firm marketing blog may seem anachronistic – sort of like punishing a teenager by taking away phone time. What person under 20 talks on the phone anymore, anyway? But business cards, the venerated elders of the marketing world, are still relevant. And they have to work hard for [...]
How to be social and act social in all the right ways to grow your law firm. Just remember to keep it short, sweet and relevant, punched up with incentives. Google+
Attorney websites, by their nature, tend toward the formulaic. As a marketing tool, much of their function is instructive. Prospects want to learn about a firm, the types of cases it handles and the ways in which it assists clients’ unique needs. Unfortunately, this information often falls into predictable categories, and breaking out of those [...]
Content is still King, no matter what, just so long as it is short. Google+
Even AT&T knows that consumers are no longer using the Yellow Pages as a primary method to search for professionals. Consumers are searching online, and marketing budgets have adjusted accordingly. People (and businesses) that need an attorney are increasingly using law firm websites to filter their options before choosing which lawyer to call. A well [...]
