By Brendan Conley, staff writer – May 29, 2012 In August, Tampa will be a hot spot in more ways than one. This year, the Republican Party holds its national convention in the Florida city that has been a flashpoint for both the Tea Party and the Occupy Movement. Twelve years ago, Florida was ground [...]

Lawyers are turning to Google Plus to get more cases. Find out how. Interest rates on student loans are up in the air and the debate to hold the line on the percentage rate on pause. What does the future hold? Google+

Last week, we discussed several methods law firms can employ to ramp up their website’s usability. Making your firm’s site as intuitive and easy to use as possible helps give potential clients a positive experience and prompts calls and conversion. A well designed, fine-tuned website also encourages users to share your site and refer others [...]

Your law firm’s website muct capture users’ attention within seconds. Find out how. Google+

Your firm’s website is at work for you 24 hours a day, 7 days a week. It is a valuable advocate and proxy, often communicating with potential clients before you have had a chance to speak to them in person. And, as a bonus, it will continue to do its job without complaint while you [...]

Attention to subtle details can elevate a lawyer website to stand above the crowded average website space. The right combination of textures, light and shadow can make certain elements pop, emphasizing important items and creating visual organization. If everything on a page looks flat, it is hard to distinguish one bit of information from another. [...]

By Chris Wilkerson, staff writer – May 16, 2012 Throughout history, getting more customers has always been about being first in line. That is why ACME sold so many gadgets to Wile E. Coyote and it’s why no company ever named itself ZZZ Appliance Repair. In the age of search engines, the alphabet is largely [...]

There is a growing misconception in the legal marketing industry that social networks are becoming more important than creating new content. However, this is not the case at all. Social networks are powered by content. What is changing is the content itself. Whereas the online marketing strategies of the past involved producing a lot of [...]

Social networks are a good way to give your law firm exposure. But they may make your firm look out of touch or unprofessional if not used in the proper way. Google+

Much has been written about niche marketing, to the point that it has become something of a marketing buzzword. But, overused or not, the concept of niche marketing is still very relevant to attorneys. Technically defined, niche marketing is marketing that is targeted to focus on a sub set of potential customers or prospects. Finding [...]