Yahoo’s new Local search design looks like Google’s Local format. However, there are some beneficial differences.
Quality standards are definitely a large part of a search engine optimization (SEO) strategy. So, what do you do to boost the quality of technical or speciality legal content? It can be a struggle to aim your writing well. With more complex topics, should you target a higher reading and comprehension level or handle only ideas so that anyone can follow?
If content is too complex, most readers click away or check an online reference source to try and understand (and technical online reference sources may compound the problem). If the path to useful comprehension is not clear, your readers will navigate elsewhere, costing your firm potential clients. At the same time, overly general, obvious content offers nothing new and robs you of the opportunity to share your expertise. In short, balance is needed.
In a recent webmaster help video, Google’s Matt Cutts pointed to a need and desire for clear, approachable content (more…)
The update was made to clarify how attorneys and other business owners may name their businesses within Google Places. Before this change, Google strictly enforced a “legal business name only” policy. Now, the service will allow the legal business name to reside alongside a one-word descriptor. That single descriptor may be added via the Places dashboard for existing firms and business. The addition is intended to help people locate the firm or describe what the business offers.
Consider a firm with the legal name “Zonga Hardling, LLP.” Google now allows the firm to add a single-word descriptor to help potential clients to find the office or understand what it offers. Now, that listing could read, “Zonga Hardling Attorneys, LLP.” (more…)
According to w3schools.com, Google Chrome has the healthiest market share. Although Safari and Opera are still in use, Chrome, Firefox and IE are still the top contenders. Knowing which browsers visitors use to surf your site is helpful in making changes or adding more advanced design elements.
Yahoo has announced a partnership with Yelp to boost its local search service. Soon, Yahoo will start showing Yelp’s listings and reviews of local businesses as you access Yahoo Local. The changes should roll out in the coming weeks.
Why the move to enhance local search? Yahoo was a dominant player in its industry until things went awry. Users moved to other sites and services, and the company lost a large share of the market. So, Yahoo hired Marissa Mayer, formerly head of Google’s search division, to turn that downward spiral around.
When she joined Yahoo in 2012, Mayer ordered a complete overhaul of Flickr and a home-page redesign. Then, she acquired two upwardly mobile companies, Tumblr (a blogging platform) and Summly (a story-condenser). These changes may hint at the new direction she sees.
This latest Yahoo-to-Yelp combination is yet another step to enhance the formerly jaded service. These days, it claims (more…)
Yahoo’s new Local search design noticeably resembles Google’s existing Local format for businesses like law firms. Regardless of the flattery and ethics of Yahoo’s development, the similarities will happily allow firms to expand their web presence across a new network in an familiar way.
Yahoo has announced that its Local search results are designed to offer users detailed information about a business when they click on it in a results list. Whether users are searching for a local bookstore, pharmacy or law firm, Yahoo Local displays snapshots of businesses beside a recently updated Yahoo Maps design.
Viewers are presented with an overview of each company, which includes parking suggestions, pictures, hours of business and more. The noticeably larger map is designed to remain on the sidebar as a user navigates the results.
At the moment, the new Local (more…)
If your law firm is active on Twitter, what time are you sending your messages out? For higher exposure, chose the right times carefully.
Most people who need a lawyer want to speak with them as soon as possible. They don’t want to spend time filling out a form; today, people want things as instantly as possible. That culture accounts for the high number of smartphones now in use. To add convenience to your site, allow potential clients to tap a phone number and call your firm right away.
User behavior has changed. Many of your visitors are now viewing your website on a mobile device. In 2013, we conducted a study showing that more potential clients call your law firm than use an online contact form. The report provided insight into the ways in which lead generation is changing for law firms.
In our report, you’ll find that calls increased and contact form use decreased in part because of an increase in mobile access to sites. When navigating with a small smartphone screen, a user is (more…)
At the start of each year, we bask in the tons of data compiled from 12 solid months of user behavior collected from all of our websites. January always brings us intriguing new insights into site visitors.
This week, we are considering the number of times a visitor typically visits your website before filling out a contact form.
We reviewed 70,000 leads generated on law firm websites in various practice areas and regions to determine what percentage of web leads come from returning visitors — and how often that visitor goes to your website before sending your firm an email. This report shows only the number of leads coming from web contact forms and does not, therefore, account for phone calls. Our results displayed a range of user behavior with a strong single-visit majority:
- One Visit: A little more than 82% of web leads contacted a law firm the first (more…)
At one time, buying paid links was the popular way to improve a law firm’s search engine position. That practice is banned and link sellers try to promote footprint free paid links. Buyer beware!