Attention to subtle details can elevate a lawyer website to stand above the crowded average website space. The right combination of textures, light and shadow can make certain elements pop, emphasizing important items and creating visual organization. If everything on a page looks flat, it is hard to distinguish one bit of information from another. [...]
By Chris Wilkerson, staff writer – May 16, 2012 Throughout history, getting more customers has always been about being first in line. That is why ACME sold so many gadgets to Wile E. Coyote and it’s why no company ever named itself ZZZ Appliance Repair. In the age of search engines, the alphabet is largely [...]
There is a growing misconception in the legal marketing industry that social networks are becoming more important than creating new content. However, this is not the case at all. Social networks are powered by content. What is changing is the content itself. Whereas the online marketing strategies of the past involved producing a lot of [...]
Social networks are a good way to give your law firm exposure. But they may make your firm look out of touch or unprofessional if not used in the proper way. Google+
Much has been written about niche marketing, to the point that it has become something of a marketing buzzword. But, overused or not, the concept of niche marketing is still very relevant to attorneys. Technically defined, niche marketing is marketing that is targeted to focus on a sub set of potential customers or prospects. Finding [...]
Color plays one of the most important roles in determining an emotional response to a space, websites included, and yet color palettes in lawyer web design are too often either overdone or ignored. A more effective way to reach and convert visitors is by intentionally using color to create desired reactions and results. Start learning [...]
By Kristen Friend, staff writer – May 9, 2012. Republican Senators blocked debate on Tuesday of a Democratic bill that would have prevented interest rates from doubling on some student loans. Rates on subsidized Stafford loans are set to increase from their current rate of 3.4 percent to 6.8 percent in July. The measure would [...]
This News Center Poscast talks about Twitter and their new plan to solve patent infringements, the Innovator’s Patent Agreement and how the Supreme Court is considering Arizona’s controversial immigration law. Google+
Social networks can be a good way to give your law firm exposure and establish expertise within your practice area. Attorneys can comment on news items that are of particular relevance to their area of practice, and they can use social media to convey positive press about their firm. But social networks can also be [...]
By Kerrie Spencer, staff writer – May 2, 2012 This had to happen, but it is surprising that it did, given the nature of human greed. You may recall the noises Google was making recently about suing Facebook for allegedly infringing on several of their patents. We ran an article about it in early March [...]
