By Kristen Friend, staff writer – February 8, 2012 The last few presidential races have been marked by tremendous increases in fundraising and spending. President Obama raised $745 million in 2008, twice what former president Bush raised in 2004 and more than four times what the Bush campaign raised in 2000. [1] With the primary [...]
Online law firm marketing consists of many elements from having a conversion-friendly design to getting traffic from social media and published content. But once you have a visitor on your website, do they know what to do? Websites need to serve two types of audiences: readers and people wanting to connect with a lawyer right [...]
We love marketing law firms, improving brands, and helping you communicate in a way that brings in new clients. But we are also competitive, so when a report is released showing one part of SEO | Law Firm’s marketing plan sending more traffic to lawyers than Lawyers.com, FindLaw’s directory, Yellow Pages and other legal directories, [...]
SEO | Law Firm’s podcast covers the latest in legal topics. First, a medical malpractice case involving a missed blood test is discussed. Second, SEO | Law Firm covers how trade secrets in regards to social media followers are being contested in employment lawsuits. And the Alien Tort Statute is raising red flags for companies [...]
By Chris Wilkerson, staff writer – February 1, 2012 The Commonwealth of Massachusetts has been on the front end of several legal trends during the past few years from same-sex marriage to health care reform. Last fall, Massachusetts passed sweeping alimony reform laws advocates hoped would bring the commonwealth into the 21st century. The new [...]
Lawyer directories can help drive leads to your firm and build valuable links to your website. However, if your website was built by the same company that is giving you a directory listing, you may not be getting the whole truth with your statistics. A couple of large companies that have popular lawyer directories merge [...]
SEO | Law Firm’s podcast discusses two current legal topics. First, the Supreme Court is deciding the fate of the Texas redistricting dispute, which has the potential to affect local and national election outcomes. Second, SEO | Law Firm covers how states across the U.S. are battling with the same-sex marriage topic on ballots as [...]
By Kerrie Spencer, staff writer – January 25, 2012 This complex case started out with good intentions, but somewhere along the way things went awry, and now a man may pay for those good intentions with his life. This case involves a Pennsylvania couple suing a high profile medical center after doctors transplanted the woman’s [...]
Collectively, your logo, business cards, brochures, and website all make up your law firm’s face. Even if you market with pictures of yourself or other attorneys in your firm, your brand is still the face of the firm. When it comes to design, unless you have a creative background with the technical knowledge to go [...]
By Krystina Steffen, Editor – January 19, 2012 Social media is increasingly being used by businesses to build their brands and customer base. In particular, businesses are embracing sites such as Twitter to heighten awareness amongst their target markets. The latest estimates show that more than 175 million users are registered on Twitter and send [...]
