Your practice region is the location or locations where you practice law. It may be something that you do not usually think about except when determining your keyphrases. So take some time to focus on how expansive you want your practice region to be. At first, you may think at the state level. This is [...]

SEO | Law Firm’s podcast discusses ways to improve natural search engine rankings with a law firm’s Google Places listing, especially when the law firm has multiple offices and practice areas. Google+

A logo is the face of every company and your law firm is certainly no different. If you think your face should be your law firm’s logo, you should reconsider. An estimated 65 percent of the United States population is made up of visual learners, which shows that people interpret the world in visual ways [...]

We use Google as a standard in search engine optimization because their ranking algorithm is the most stable, relevant, and widely used. Claiming more than 80 percent of North American search queries each month, Google is the standard we use to do search engine marketing. Google is interested in showing only the most relevant, high-quality [...]

SEO | Law Firm’s podcast discusses the benefits of videos on lawyer websites and tips to make them a valuable part of a firm’s legal marketing strategy. Google+

When developing your law firm’s website, a lot of emphasis is put on design, layout, and graphics but the images you use can set a tone for your visitors too. The right tone can improve conversion, while the wrong one can chase visitors away. Aside from photographs of staff lawyers, your website will probably use [...]

As the humidity vanishes from the air and the leaves begin to change, lawyers should also look at their legal marketing strategy. What you do in the next three months can lay the foundation for a stronger 2012 with a fresh marketing plan. A strong marketing strategy will more than likely begin with a new [...]