SEO | Law Firm’s New Brand Puts Fun Twist on Legal Marketing
Tampa, FL – August 24, 2011 - In an industry cluttered with serious images, cliché law icons, and pictures of courthouse steps, SEO | Law Firm believes law firm marketing can be fun. This Adviatech holding has recently rebranded with a creative, new look.
In an industry still dominated by traditional corporate photos, actors in images standing confidently with their arms crossed, and mission statements that rattle off a list of expected rhetoric, one legal marketing company is taking a different path.
Adviatech’s law firm marketing company, SEO | Law Firm (http://www.seolawfirm.com) has expanded its website, launched new services, and rebranded with a look that is unmatched by competing firms. Earlier in the year, the company started a direct mail campaign utilizing the Great Dane (nicknamed Warren) that now dominates the home page. Throughout the new website and in a series of marketing campaigns going into action this fall, Warren is the company’s new symbol for the bigger lawyer.
In 2005, Adviatech launched a suite of services called “Adviatech Legal Marketing” that became Seolawfirm.com in 2007. The Adviatech holding has been a very successful arm of the company and indisputably, the most valuable. Since 2008, Seolawfirm.com has accounted for more than three quarters of Adviatech’s annual revenue.
Last fall, the company started the rebranding effort of Seolawfirm.com, changing the name to SEO | Law Firm, and retiring its long used slogan, “Law Firm Marketing is Evolving at Seolawfirm.com”.
As part of the expansion, SEO | Law Firm has added a learning center to help existing clients manage their lawyer websites through easy-to-follow tutorials. Also, the SEO | Law Firm Legal News Center got a brand new look as the company expands its legal news department.
Many new features are being released on Seolawfirm.com in the coming months as the website aims to better serve both attorneys and individuals in need of legal representation. The fall season is the company’s busiest time of year, so the expansion poises SEO | Law Firm to be in a better position against larger competitors.
Jason Bland, who has played a strong role in developing Adviatech’s lawyer marketing services said, “Six years ago we were a new company in a flooded industry. Now, with a strong client base and a long reference list, we are positioned to be an industry leader.”
Adviatech’s marketing budget for SEO | Law Firm is three times the company-wide advertising budget in 2010. A strong increase in the company’s fiscal third and fourth quarters of the 2010 tax year (that ended March 31, 2011) enabled the company to develop a more aggressive growth strategy for tax year 2011.
SEO | Law Firm helps lawyers Build a Bigger Law Firm™.
To learn more, visit http://www.seolawfirm.com or call 1.800.728.5306.
