Search engine placement is a vital part of your online law firm marketing campaign. If potential clients cannot find you, it makes it difficult for them to contact your firm. However, once you are getting visitors to your website, it is time to focus on conversion. Conversion simply means converting a visitor (a stranger) to [...]

Lawyers frequently tell us that they don’t want a big website, they just want something small and well ranked in the search engines. However, Google prefers something different. Websites are ranked based on Google’s analysis of their credibility. Google’s algorithm is designed to detect elements that users want to see so that, theoretically, if Google [...]

Far too often, law firms focus entirely on their websites with the marketing strategy being an afterthought. For the best performance, you should lay out your online law firm marketing plan before creating a plan for your website. Any online legal marketing strategy comes down to getting traffic to your website and phone calls to [...]