A New Design Can Yield Your Firm New Cases

Being found on the web is certainly half the battle, but nobody wins a local marketing war by completing 50 percent.

Once those searching for a lawyer in your area find your firm’s website, they have to click on it. This requires drafting a website description that encourages the user to click on your website. Once they decide to click on your website, it is time get them on the phone and/or in your email inbox.

Most law firms that contact us looking to improve their rankings by a small percentage are already on the first page of Google and other search engines. While they may have the rankings, these firms are not getting the leads.

If your law firm’s website has high rankings and low lead generation, you may have a design problem.

What Makes a Good Design?

When analyzing your law firm marketing, good and bad web design is not subjective. What makes a design good is that it looks professional and is intuitive to navigate. A bad website layout appears amateur and/or does not easily provide access to contact forms and/or contact information.

Also, websites that are older may make the law firm appear out of date. Remember, a possible client visiting your law firm’s website does not see your prestigious office, imported furniture, and professional staff, they see your website’s design. If your website appears aged and obsolete, that is the first impression a visitor is getting about your law firm.

Updating your design does not mean losing all of your content. Textual content can always be imported into a newly designed website.