The layout of your law firm’s website is a crucial element in converting your visitors to new cases. As the Internet has evolved since the early ’90s, website styles have changed dramatically. You make your law firm’s website easy to navigate by keeping up with current web design trends. For example, users are used to [...]

It is a puzzle as old as currency and trade. Reducing expenses to maximize profitability. While some law firms do this by utilizing virtual office space and allowing attorneys to work from home, others go straight to the largest piece of the expense pie, law firm marketing. Integrating a complete online marketing strategy has helped [...]

Being found on the web is certainly half the battle, but nobody wins a local marketing war by completing 50 percent. Once those searching for a lawyer in your area find your firm’s website, they have to click on it. This requires drafting a website description that encourages the user to click on your website. [...]

With tax day a few weeks behind us, it is once again safe to say the A-word that strikes fear in the heart of every American taxpayer. Audit. Fear not, we will not be questioning your “business trip” to the Bahamas or your fishing boat named “Office” for which your business must buy many “Office [...]

Things are always changing with the law. Be it new case law, political influence in your practice area, or public opinion due to a high profile case, as a lawyer, you always have something of interest up for discussion. A way to capitalize on this is to set aside 15 to 20 minutes a week [...]