Three Questions to Ask Your Law Firm Marketing Company

Whether you are working with an online law firm marketing company or looking for one, these three questions can help you decide whether you are going to get your money’s worth.

What is your link building strategy?

A link building strategy should be comprised of multiple methods. From social networking, relevant website directories, content publishing, and online news releases, your marketing partner should use all of these methods. If they are not proposing a multifaceted approach, then your search engine marketing efforts have a limited success opportunity from day one. Watch for companies that put all of their eggs in one basket by focusing only on their own directory or partner directories without including any additional strategies.

Do you work with other law firms?

The emphatic answer should be yes. As a law firm, you have certain needs that other businesses do not. Your search terms are generally regional, which means your marketing company should have a strong “local” oriented strategy. Also, a legal marketing company should have niche networks in place that will give you the added advantage of having legal oriented links pointing back to your website.

Do you offer an ethical practices warranty?

On Sept. 21, 2005, we wrote a comprehensive ethical practices warranty into every client’s service agreement guaranteeing that we would never perform any service on their website that could get them blacklisted on Google. We were one of the first search engine marketing companies to make such a brazen move and only a few have followed since then. Demand more than a verbal assertion, make your marketing company responsible for repairing any damage they do by unethical practices or “blackhat” SEO techniques.

Not working with a company that answers these questions incorrectly could save you thousands of dollars. Working with a company that answers them appropriately could yield a greater return on your marketing dollars.