Google Places (formerly Google Local) has become a vital part of the search engine optimization process for attorneys. With its emphasis on regional searches, Google Places is a must for law firms. Last year, Google merged Google Places with its search engine rankings, making the search engine optimization of a website work together with the [...]

When your law firm places an ad in a newspaper, buys radio time, or plays a commercial on television, do you really know how the audience reacted? The network may tell you the primetime slot has 30,000 local viewers. Of those, how many mute commercials? How many of those “viewers” recorded the time slot to [...]

While many people have good ideas, the difference between success and failure often lies with the execution of those ideas. Law firm marketing is not different. Many attorneys come to us because their existing website is not found in search engines and/or not generating any traffic. This, of course, is a common problem that we [...]

The content of a law firm’s website is one of the elements that determines both search engine ranking and visitor conversion. When working on your content, you need to strike a balance between you and your firm’s successes and credentials and the solutions the visitor went to your website to find. As a rule of [...]