Except for the 250 largest law firms in the United States, most lawyers do not seek a nationwide presence on the search engines, but rather a prominent local presence. Such services as Google Places (formerly Google Local) have taken priority over search engine optimization. However, law firms that invested heavily in improving their Google Places [...]

Blogging and e-mail marketing are two modern marketing practices that have stood the test of time. Your law firm can utilize both simultaneously and save time in the process. Having an e-mail newsletter is a great way to attract future clients by building a database of people who are contacting you today then staying in [...]

Last October, we made Twitter and Facebook a standard part of our legal marketing plans. This was done because case studies throughout 2009 and 2010 displayed a great traffic benefit to utilizing these networks. Rather than managing these accounts as an upgrade (as was the case) we made them a standard practice in our search [...]

When law firm marketing clients ask us if there is anything they can do to assist with the search engine optimization of their website,‭ ‬the answer is always the same. Frequent Blogging Blogging is helps your law firm attract new cases in a number of ways.‭ ‬First,‭ ‬the blog keeps the website active.‭ ‬An active [...]

The balance between search engine optimization and design is probably one of the most challenging for an online marketing specialist. On one side, you have human viewers who often want you to get straight to the point and be directed towards the right location of your website to get what they want. On the other [...]