The Internet gives law firms many opportunities to market themselves in much more affordable ways than traditional print, television and radio. In fact, even paying an online law firm marketing company to take care of everything for you can generally cost less than using a less effective Yellow Pages advertisement. Due to hectic schedules, most [...]
If your law firm has a website as a part of its online legal marketing strategy, chances are it’s getting traffic every day. The value and volume of the traffic are things that need to be improved through search engine optimization, but this article is more about knowing what’s going on with your website’s activity. [...]
An exciting part of what we do is designing new websites and re-branding law firms. It’s a lot of fun. It’s in this area of law firm marketing that we get to be the most creative as we strive to exceed what we’ve done in the past. In our Tampa office, we have a constant [...]
When blogging, many are concerned about making their blog entries too long or too short. Are their standards to blogging on your own website? While your onsite blog may not have a built-in character minimum/maximum, it generally is a good idea to at least complete a thought in 1-2 paragraphs. If you are just announcing [...]
Frequently, prospective clients will ask us why a particular lawyer or law firm in their area or local association is ranked high on the first page. It is a legitimate question – the best way to start marketing your law firm online is to find out who your competitors are. Over the years, here are [...]
When a law firm embarks on a journey to discover how to get new cases on the Internet, the road is often met with confusion and contradiction. One “expert” will talk about links, another about using directories, another may say that content is all that matters. Here are a few frequently propagated myths: One Link [...]
A very common trick among law firm marketing companies is to optimize an attorney’s website for easy to achieve keyphrases that are not very popular. For example, if your office is in Decatur, Georgia, and your practice area is divorce and family law, they may optimize your website for a term like “Decatur Divorce Attorney.” [...]
There is a lot more to social networking than connecting with old college buddies and annoying surveys; there is a lot of business to be done in these virtual communities. To successfully integrate social networks into your law firm marketing strategy, you need to begin by knowing what to look for. Websites like MySpace have [...]
Last week we talked about the benefits of having a website that can work with your offline law firm marketing efforts. These benefits included building credibility by showing case examples and client testimonials* things that cannot be done on a billboard. But the most important value of a website is its ability to work as [...]
The beginning of the year is a time when many law firms are planning their annual law firm marketing strategy. Getting new cases is, of course, what will determine this year’s success. A common deliberation in firms of all sizes is whether to continue old marketing practices that are offering limited returns or to pursue [...]
