The internet offers a variety of law firm marketing opportunities but they are not created equal. Some mediums offer instant results but require an ongoing variable expense that stops yielding results when you stop paying. Others require some patience with a long-term result. If you want to avoid pay per click charges, then you need [...]

As cliché as it may be, if an organization is not growing, it is dying. Most law firms rely on several forms of media for getting new cases. Those generally are referrals, print, mainstream media (TV/radio), and the Internet. Hands down, any law firm marketing consultant will stress the value of referrals. They are most [...]

Practicing law is demanding. You have people depending on you, people who are in serious situations. Businesses who have millions of dollars on the line or children not knowing which home they will primarily reside in are all depending on you. All of these pressures certainly add up. In the back of your mind, you [...]

Having a great looking website to attract new cases for your law firm is important. A clean, professional design that encourages calls and e-mails will serve your practice much greater than a thrown together templated freebie. But what about the new media? The new form of communication? Though not so new, it is poised to [...]