How you describe your area of practice can determine the success of your law firm marketing efforts. Remember, you are marketing to a clientele that may not be familiar with legal terminology, nor are they likely interested in learning. It’s a common mistake made by firms that predominately market to non-legal clients. Using technical language [...]

Some law firms are looking the other way from social networks. However, lawyers who embrace them lay a strong foundation for their future. In the legal community, there is a misunderstanding about social networks. As they see their children communicating on Facebook and gossiping on Twitter, many lawyers tend to relate the value of social [...]

When designing your law firm’s website, we have to think about current trends, future trends, and web standards. Of course, “web standards” is somewhat of an oxymoron as the web is ever changing, thus new standards are invented annually. To keep up to speed and continue to turn out lawyer website designs that convert visitors [...]

As the Google algorithm reviews billions of websites, it picks and chooses what it believes to be the best picks to display to the searching public. One of the elements we see over and over again is that Google likes big resourceful websites. It always seems to point back to content in one way or [...]

This week we talk about a search engine optimization strategy that has helped many smaller law firms gain a lot of traction online. It’s simply optimizing for smaller niche terms. Of course more popular terms yield more traffic – that is pretty basic. But did you know that niche terms yield a higher conversion rate? [...]

Your law firm’s blog is not just for your visitors – it’s for syndication. Because of your blog’s ability to syndicate its content, it can be used to lure visitors onto your website. The more blog entries you have, the more lures you have floating around in the Internet sea. But this isn’t fishing, it’s [...]