Everybody is Invited to Build a Bigger Law Firm

Our mission is simple and direct. Let’s Build a Bigger Law Firm Together. Why do you have a website? To build a bigger law firm. Why do you advertise your practice? Because you want a bigger law firm. Why would you ever entertain putting your law firm on Facebook? Because earlier this year, Facebook received more traffic than Google, and you want a bigger law firm.

Online law firm marketing is all about that one desire and tangible goal – building a bigger law firm. Many attorneys dream of hiring new lawyers, more staff, and rebuilding the economy by expanding their practices. What’s stopping you?

Last week, I was talking to an attorney who owns a small practice. She was concerned that her firm was too small to engage in an aggressive online marketing strategy. Is that true? Can a law firm be too small to market online? No.

I told this starting attorney, “What I absolutely love about the Internet is that everybody is invited. It’s not a television network where you have to show up with thousands and thousands of dollars each month. It’s not a newspaper or phone book that demands the largest portion of your marketing budget. There are opportunities to succeed and grow for law firms of all sizes.”

Certainly, a larger budget opens up other opportunities. More money means more online press exposure, more content produced, and so on, but small law firms can get their news published. All law firms can get their blogs read. They can get their names out there and be easily found on Google, Yahoo!, and a network of legal resource sites that attract people and businesses needing legal counsel for a variety of reasons.