Is Your Law Firm Using the Microphone?

As a law firm, you have to focus on winning the cases at hand, helping your current client base with a variety of issues while also ensuring that future cases will walk in to your office.

People and businesses that need legal representation are everywhere. They are at coffee shops using their Blackberry’s, Droids, and iPhones. They are at the office connecting on LinkedIn, Facebook, and Twitter. They are on Google and Yahoo searching for answers to their legal questions.

Where are you?

The Internet is a giant speaker and you hold the microphone. Law firms used to be dependent on television advertisements that cast a wide net of generic recognition. Many attorneys used billboards on the interstate that costs thousands of dollars each month. Many small firms have paid phone books and Yellow Pages more money each year than they paid themselves. To grow your law firm, you have to think creatively and spend less on traditional marketing and more online.

Using social networks and search engine optimization, you can reach out to your target market. Rather than casting a wide net and spending thousands of dollars to reach a small group of people you hope are paying attention, search engine marketing allows you to be present to an audience that you can see.

Online, you can count eyes. You can count clicks. You can see how the Internet is converting Web traffic to office traffic and that is only the beginning.