Your Law Firm Is Newsworthy

One of the core services in our legal marketing plans is getting law firms like yours into the news – not necessarily your local news or newspaper, but online news. In some ways, this is more valuable than regular news because you get to control the message in its entirety and communicate directly with your target market.

For example, if you are a business attorney in Colorado, a press release sent to the local media discussing how the right contract can avoid future litigation would probably not get picked up. However, an online news release titled, “Attorney John Smith Talks About How Contracts Help Corporations Avoid Litigation,” would reach your direct audience.

While many law firm marketing companies stick to traditional search engine optimization tactics, we often have to explain in detail how news releases are effective. During this process, attorneys often are concerned that what they do is not newsworthy.

Whether you think so or not, your law firm is newsworthy. What you do, who your clients are – all of that is important. A news release about something you’re doing, a case you are involved with (if you can discuss it publicly) or even something that is just good advice, can be spun into a news article that gets distributed in Google News and other outlets that will drive targeted traffic to your attorney website.

We have seen traffic increase for our clients time and time again by making their law firms newsworthy online. It will work for your firm as well.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.

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