Practice Area Pages Help Your Online Law Firm Marketing

When putting together your law firm’s website page structure, you want to consider the best way to make the site as large as possible. The more pages of useful content on your site, the higher it will rank… but why?

Google in particular loves content. In their webmaster guidelines, they write advice like, “Create a useful, information-rich site, and write pages that clearly and accurately describe your content.” In their “do not” list they say, “Don’t create multiple pages, subdomains, or domains with substantially duplicate content.”

In fact, they even broke off a section of their guidelines just dedicated to the dangers of “Little to No Original Content.”

So it’s pretty well established, Google wants your attorney website to have content, quality content, and lots of it.

As a law firm, you are able to fulfill their wishes by simply expounding upon your practice areas. If you are a family law attorney, don’t list your areas of practice as:

Divorce
Custody
Paternity
Alimony
Adoption
Prenuptial Agreements

Make a separate sub-page of your website for all of those practice areas that are related to divorce and family law. The same applies to all areas of practice. The more you can talk about your practice areas, the more pages your legal website will have, and subsequently the more secondary keyphrases for which your attorney website will rank highly.

By having a separate page for “child custody,” for example, you are more likely to rank on the first page for those terms “child custody.”

Do not make the mistake of having just one practice area page and itemizing your different areas. Write a separate page for each and make your law firm’s website a resource.

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