Four Lawyer SEO Tips Before the Fourth of July

With the end of this week approaching the July 4th holiday, we thought we would use this as an opportunity to point out the 4 most explosive online legal marketing and search engine optimization techniques.

1) Descriptive titles – It all starts at the top. By clearly describing your law firm, region, and practice area in your website’s title tag, you are giving the search engines a clear description of your type of website. Before you copy and paste the same title tag on every page, keep in mind that every sub page on your website needs a unique descriptive title tag.

2) Blogs – Blogging is the most effective form of search engine marketing. By posting brief updates to your blog, you keep your law firm’s website fresh, relevant, and ever-growing. It also helps drive traffic to your law firm’s website by getting the blog feed listed in Google Blog Search and the ABA Journal’s Blawg Directory.

3) Design to Convert – What good is a high ranking if nobody is clicking or calling? A well designed website with conversion elements in place will help your law firm succeed. Placing a short contact form on every page will help increase the number of contacts you get from your visitors. The average lawyer website gets 1.8 pageviews per visitor. If you don’t have a contact form on the first page the visitor sees, your chances of conversion are drastically decreased.

4) Start Spreading the News – Utilizing news releases is the fastest way to get traffic to your website. In fact, with the right strategy in place, news releases can drive web traffic and clients to your firm long before your website is ranked on the first page of Google and other search engines.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.

Other Resources: Find a Lawyer | Law Firm Social Network