Downtime Can Lower Your Law Firms Search Engine Ranking

Google puts a strong emphasis on website quality – quality content, quality navigation, quality inbound links, quality outbound links, quality, quality, quality.

Therefore, it should come as no surprise that your website being up and without returning “not found” errors is an important aspect of getting and achieving a high ranking.

As Google visits your attorney website to index your new content, they look for “not found” errors caused by dead links. If your website’s server is timing out, this can cause an error and make an existing page seem non-existent. If Google gets a lot of these errors, their bot may in fact lose patience with your website which will affect your ranking.

Check on your website periodically, and make sure your law firm hosting company is working with a reliable data center that has 24/7 performance monitoring. Some downtime will always occur with hosting for server reboots, upgrade installs, etc., but frequent downtime can only be explained by poor server management.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.

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